60. What's Essential: Luke Burgis on Why We Want What We Want

The Greg McKeown Podcast

Greg McKeown

Self-improvement, Business, Education

4.9 • 1K Ratings

🗓️ 19 July 2021

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Professor and entrepreneur Luke Burgis (author, Wanting) shares his insights on why we want what we want and how to feel more in control of those desires. He and Greg discuss how to discern between the essential and non-essential wants, in order to identify what is truly meaningful and enduring. They explore the effect of human nature, and practical steps we can take to find awareness and utilize what influences us, both positively and negatively. This episode's book recommendation: Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis For a limited time purchase Effortless and get the 21-Day Challenge (and download Chapter 1 of Effortless) FREE! Share the What’s Essential podcast with your co-workers & friends and earn rewards: 1 Referral - Access the exclusive "Tim Ferriss" episode 3 Referrals - 21-day Challenge PDF 15 Referrals - $10 digital gift card you can use at stores like Real Simple, Container Store, etc. What's Essential Podcast Twitter Facebook Greg McKeown Twitter LinkedIn Instagram Scratch Audiohouse Instagram LinkedIn Credits: Hosted by Greg McKeown Produced by Greg McKeown and Scratch Audiohouse Executive Produced by Greg McKeown, Avi Gandhi, Brent Montgomery, and Ed Simpson Co-Produced by Paul Dizon

Transcript

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0:00.0	Welcome to the show I'm Greg McEwen and I'm your host for the What's Essential Podcast.
0:09.6	There are lots of shows on how to improve, on how to become successful, but there is only
0:15.4	one on what to do once you are.
0:19.1	This is essential because success can be a catalyst for failure, especially if it leads
0:25.1	to the undisciplined pursuit of more.
0:28.5	This show is about how to become successful at success.
0:32.3	It's for high performers who are on the edge of exhaustion, solving problems completely
0:38.2	before they even arise.
0:39.7	It's about turning tedious tasks into joyful rituals.
0:44.2	It's about simplifying your processes and making your most essential activities the
0:49.8	easiest ones.
0:51.8	So if you're a driven, hard working, productive person who is running out of space but still
0:56.8	wants to make a higher contribution effortlessly, the What's Essential Podcast is designed
1:03.5	especially for you.
1:07.5	So let's begin.
1:16.2	Welcome to The What's Essential Podcast.
1:17.9	I'm going to be having a marvelous conversation here with Luke Burgess who is the author of
1:23.0	wanting the power of memetic desire in everyday life, memetic is not a word everybody
1:28.5	hears all the time, here's the question to launch into today to be thinking about is how
1:34.5	can we discern the difference between the essential wants and non-essential wants?
1:40.5	How can we figure out whether we're pursuing things that really matter or whether we're
1:47.9	pursuing them because somebody else thinks they matter and sometimes even subconsciously
	...

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