How Long It Really Takes To Win A Deal in 2025, Why You Have To Diversify Your Marketing, The 'One-Click' Future of Marketing, Is Black Hat Seo Back for AI?, Is GEO actually different from SEO?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 5 May 2025

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2965, Eric Siu and Neil Patel discuss the intricacies of sales cycles, particularly in the context of conferences, emphasizing the importance of consistent follow-up. They explore how AI is shaping marketing trends, the promise of one-click marketing, and the risks of black hat SEO, stressing the value of long-term strategy. The episode concludes with insights on the evolving role of AI in search optimization. Note: This episode is virtually recorded. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) Understanding Conference Sales Cycles (02:58) The Importance of Follow-Up in Sales (06:00) Navigating Marketing Trends and AI Impact (09:05) The Future of One-Click Marketing (12:04) Exploring Black Hat SEO and Long-Term Strategies (20:06) The Evolution of Search and AI Optimization Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	So Eric and I were just talking.
0:07.1	I got back from Web Summit Rio and I was asking him about his conference sales cycle.
0:12.6	Do you know your conference sales cycle roughly?
0:15.6	I don't.
0:16.2	Like maybe if you talk and I think about it, maybe that will work.
0:18.9	Go.
0:19.4	All right.
0:19.7	So we do something that's, I wouldn't say that's that unique, but I would consider
0:24.8	somewhat unique in which when I give a speech, we have a QR code on my slides where people
0:31.5	scan and then we collect leads from that.
0:34.1	Then I typically, depending on the event, because they only try to speak at events that have our ideal customer,
0:40.6	typically one or two people from the organization will also be there.
0:44.6	And then we do that to collect leads as well.
0:48.1	So then we map it out all in a CRM and we see how long it takes to close the lead from it.
0:53.9	On average, if we go to a conference,
0:56.5	I'm going to break it down for both immediate deals and enterprise.
1:02.6	Immediate deals are usually smaller.
1:04.9	Because typically if you're a large organization,
1:06.6	you have a large sales cycle.
1:07.8	I'm assuming you see this with care all the time, right?
1:10.1	Yep.
1:10.5	You just can't do a deal that quickly.
	...

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