60: A Medical Mindset Born From Business Pivots with Malcolm Bohm
Your First Thousand Clients with Mitch Russo
Mitch Russo
5.0 • 104 Ratings
🗓️ 5 January 2018
⏱️ 47 minutes
🧾️ Download transcript
Summary
Before a business can scale, there will be days when it fails on the market. Whether this failure comes from defective technology or a poor idea isn’t the question. Rather, will the leader be willing to make several business pivots to get his crew through the course? Business expert and Pfizer pioneer Malcolm Bohm knows that if a business is not making those critical pivots, then they cannot pull in costumers. A product needs to have different flavors and sophistication in order to sell and make a start-up become a 150 million dollar company. Malcolm shares his journey from a few clients to a few thousands clients and the changes and challenges that came along with it.
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Transcript
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| 0:00.0 | Welcome back to the show for business owners, your first thousand clients. |
| 0:10.0 | I'm your host, Mitch Russo and I've been an entrepreneur, business owner, corporate CEO, venture capitalist, and company founder for the last 30 years. |
| 0:19.7 | And if you're just joining us for the first time, my mission is simple to uncover your potential |
| 0:25.4 | and guide you to realizing it and provide you with the tools and the wisdom to get your own company |
| 0:31.5 | to a thousand clients and beyond. |
| 0:34.0 | My guests are leaders and business owners |
| 0:36.0 | who have been selected to share their hard-won wisdom |
| 0:38.9 | who want you to avoid the potholes of life |
| 0:41.4 | and cruise smoothly to your goals. |
| 0:43.4 | My guest today is a business expert who is a recognized expert in life sciences since 1993 |
| 0:50.2 | he's been a pioneer at companies like Astra, Pfizer, and Novartis. |
| 0:54.3 | As an expert in both a business and the science of saving lives, |
| 0:58.6 | he went on to build Triolytics, an industry leading software company focused on using data mining to help consumers better react to medicines and treatments. |
| 1:09.2 | Now he's pursuing his next big idea and he's here to share his wisdom with us today. |
| 1:14.8 | Welcome, Malcolm Baum, thrilled to have you on the show. |
| 1:18.0 | Let's start off with a difficult question. |
| 1:20.4 | Malcolm, what was the biggest failure of your life and how did you recover? |
| 1:24.0 | Well, hi, Mitch. Tough question, but I can answer it easily and it pertains to when we were |
| 1:29.8 | starting my current company liquid grids and we built the initial software we turned on |
| 1:34.9 | the spigot and it flopped over dead. |
| 1:38.9 | We had spent six months of engineering time, significant amounts of investor money, and we could not figure it out. |
| 1:46.0 | How long did it stay dead before you finally got it fixed? |
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