Attention is the number one asset.

Chat, JBT, you look at that and you're like,

wait a minute, this is real.

People are like, this is bad, this is gonna take away jobs.

And I'm like, yeah, but you know, if you know your history,

that's what people said about tractors. What happens is when jobs are

taken away new jobs are created and what I see in copywriting AI is the

commodity is being disrupted but you have to come up with the ideas.

The way I'm really using AI personally right now is to help me think through observations.

I'll give you a for instance.

I may type in a query that's like, hey, I'm noticing that a lot of men are growing out their hair longer.

Is there any data that supports that men are cutting their hair less often in the last six months in America?

Like I could see me asking that opening question leading me to starting a toothpaste

brand because we got into male grooming and somehow I ended up realizing like oh there aren't enough

clean toothpaste for men that are positioned that way because it's all made

for like contemporary coastal females right now and I need to make a bro toothpaste now.

Right now, Quater-Rites, Quater-Aats, they're hitting again.

I like to know why.

And then I'll go into chat, GPT or Google

or social media and actually spend an hour

trying to figure out who popped it off.

Did Michael B Jordan rocket at Paris Fashion Week

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