Have you ever struggled to keep your head above water?

I'm just telling you, you're not alone.

In fact, at the time of this recording, in this particular week, in this particular month,

I felt the same way, and you, my friend, are definitely not alone.

Now, we all struggle with different things at different times, but I have to tell you,

there is a common theme that I see with a lot of business owners.

It doesn't matter how long you've been in business.

It doesn't matter how many followers you have.

It doesn't matter how much money you make in business.

There is a desire, and that is to get more followers.

On any type of social platform, people want more followers, because followers have the

potential to become leads and leads have potential to become conversations, which lead to conversions.

Who doesn't love a conversion?

We love sales.

Now, I understand that there have been a lot of changes on social media platforms.

Everything from Facebook to YouTube to Instagram and everything in between.

With those changes, well, there are come feelings, kind of like an undercurrent of overwhelm.

If I'm being honest as business owners, these changes, man, they kind of scrub our strategy,

our trajectory.

It's like, oh, finally, when we're feeling good about the marketing approach that we're

taking or building out our plan, boom, something goes and changes.

In fact, you know, one's ago, Instagram changed that your Instagram Reels could be from

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