You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to getlatka.com.

We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cack, valuation,

or other metrics,

the easiest way to do that is to go to git latka.com and use our filtering tool.

It's like a big Excel sheet for all of these podcast interviews.

Check it out right now at getlatka.com.

Guys,

factor technology helps folks, especially consultants in the well and drilling industry,

understand how to map these wells at scale, right, using a different kind of technology.

They want to focus on getting more well bore in the pay zone, as Hugh said it.

They're working with six customers or a half dozen customers.

They bootstrapped, which we loved, loved launched in 2017. Hope when to break a million bucks in revenue next year. We'll see what happens.

Hey, folks, my guest today is Hugh Winkler. He is trained as a geophysicist and experienced in

web architecture. He invented a technique for well positioning using machine learning technology.

With two partners, he founded factor technology to commercialize this technique.

They acquired their first earlier adopters in 2022, and he previously founded Wellstrom,

which is acquired by Emmeris, which is drilling info in 2012. Hugh, you ready to take us to the

top? You bet. All right. So I guess tell us about this technology and why do people care about

what is in a well?

Well, everybody's drilling horizontal wells since, you know, for the last two decades.

And, you know, for the last 20 years, people have been kind of using an ad hoc sort of

...