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The Side Hustle Show

6: How to Build an Offline Side Hustle Around Your Passion, with Emma Perez

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.71.6K Ratings

🗓️ 13 June 2013

⏱️ 34 minutes

🧾️ Download transcript

Summary

In Episode 6 of The Side Hustle Show, I have a chance to sit down with Emma Perez of OrlandoWeddingDances.com to discuss how she's built her side hustle business by leveraging her passion for dance along with some savvy marketing moves. This show has some great tips on how to crack the multi-billion dollar wedding market without spending a fortune on advertising. Subscribe to The Side Hustle Show via iTunes! Subscribe to The Side Hustle Show on Stitcher! In this episode you'll learn: How to get paid for your skills and passions. Why word of mouth and social proof is crucial in a business without (hopefully) many repeat customers. Emma's killer free strategy for breaking into the multi-billion dollar wedding market. The opportunity in local SEO for an offline business. Where to find targeted, local advertising opportunities online. How to use Kickstarter to fund ambitious, big idea projects. Her #1 tip for side hustle entrepreneurs. Links mentioned in the show: OrlandoWeddingDances.com (no longer online) Rhythm of the World (no longer online) Rhythm of the World Kickstarter Project If you have any questions or comments for Emma, please leave a note below and I'll make sure she sees it. What do you think? Is there an opportunity for you to create a similar part-time business in your area?

Transcript

Click on a timestamp to play from that location

0:00.0

This is the Side Hustle Show with Nick Loper, episode six.

0:03.4

Tell him, voice over man.

0:04.8

Welcome to the Side Hustle Show.

0:08.4

Where aspiring part-time entrepreneurs learn how to turn their side hustle dreams into reality.

0:14.2

Because your 9 to 5 may make you a living,

0:16.5

but your 5 to 9 makes you alive.

0:19.2

And now your host, Nick Loper.

0:23.0

Hey everybody, Nick Loper here.

0:27.0

Hey everybody, Nick Loper here, welcome to episode six of the Side Hustle show.

0:32.0

Great show for you today with Emma Perez

0:34.9

of Orlando WeddingDances.com.

0:37.3

If you've ever wanted to figure out

0:39.1

how to leverage an offline skill and passion

0:41.7

into a viable side hustle business.

0:43.8

You're going to love all the tips and knowledge that she shares in this interview.

0:48.2

Experts say the wedding industry is worth between $40 billion and $100 billion.

0:54.4

So I think it's an amazing opportunity

0:56.5

to carve out your own small little piece of the action.

1:00.5

But before we get started, a couple of shoutouts

1:02.4

to those who left an iTunes

1:04.2

review for the show. Tenacious T-money says five stars, very informative and

1:09.4

inspiring and Owen from sweet process.com adds if you want real freedom from your corporate job

...

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