Welcome back to another episode of the art of online business. And this segment is the

how she built it segment where you get to learn about another online entrepreneur and all their

journeys, the ups and downs as we get to know each other. And this episode leads into the

upcoming episode where if you can't see her right now, her name is Heather Ferris,

and she is on screen, which means if you have not yet watched or subscribe to the YouTube

channel, The Art of Online Business, please click in the show notes to do that if you want to see

us chit chat, but if you're driving in your car, of course, just listen to the audio

version. Now, Heather is a Pinterest tomorrow, and she's been managing client accounts for over

eight years, and she jokes that she's used the platform so long that she remembers when

you, when there wasn't much to see and you actually could find the end of

the Pinterest feed. And before she got into print Pinterest marketing, she was an accountant. And I'll

just pause right there. Heather, mad respect that you were an accountant. It was so horrible. I had to

quit my job. Oh, okay, bad experience. We're going to talk about that in a moment,

but like when I was in university, my roommate was an accountant, and I just remember his

capacity for the numbers and to tell if something was going well by the numbers. And now as an

online business owner, I just, I love my accountant because they're very matter of fact. And

they kind of cut through all the noise and they're like, your business is failing.

Well, not failing.

But if you continue along this route, things will need to change.

So that's cool that you made it into that industry.

My degree does allow me to see my business from a different perspective than a lot of online

business owners that are just

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