6 Channels for Winning More Agent-to-Agent Referrals | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 14 August 2023

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you’re not taking advantage of agent-to-agent referrals, you’re missing out on a HUGE chunk of business that you could not have won any other way. You know that in real estate, relationships are everything. This is especially true when it comes to agent-to-agent referrals. So how do you find and foster these money-making agent-to-agent relationships? In this episode of This Week in Marketing, Jason Pantana shows you six channels for doing just that. He’ll help you build a network of like-minded agents who are happy to send business your way and who you can do the same for. This is how everyone wins. Just watch or listen, then start earning some agent-to-agent referrals! In this episode, Jason discusses… 0:55 – A disclaimer on agent-to-agent referrals 1:33 – Social media 5:50 – Conference events 9:10 – Brand/brokerage/boards 11:04 – Networks & masterminds 13:03 – Agent targeting 18:20 – CTAs And if you’re really serious about building a super lucrative network for agent-to-agent referrals, there is one place better than any other for starting those relationships… It’s a place where thousands of the most serious agents from around the world are gathering to sharpen their skills, brainstorm ideas, and network with other agents. It’s the 20th annual Success Summit, happening in Dallas, TX, and via Livestream, August 22-24. This year’s theme is “The Path Forward” for a reason – and it’s not about traveling that path alone. https://www.tomferry.com/summit/

Transcript

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0:00.0	One of the perks of their being, frankly, so many realtors and agents active in the US and Canada
0:04.8	and abroad is the potential for agent agent referrals, but what's your marketing plan to attract
0:09.9	and generate more agent agent referrals? Today's video is going to be a marketing plan designed to
0:18.0	help you position and win more agent agent referral opportunities because there are a lot of agent
0:23.4	agent referrals happening locally, happening regionally, happening nationally, happening internationally.
0:29.0	And the question is, have you got the right marketing plan in place so that you are receiving
0:32.8	your unfair share of those opportunities? Buyers and sellers alike today's video is all about
0:38.8	how to generate agent to agent referrals. Welcome to this weekend marketing. My name is Jason
0:43.2	Pantana. I'm your host and if you're new to the channel, please make sure to subscribe and hit
0:46.5	that bell to turn on notifications when every published new videos just like this one,
0:50.9	this one being all about how to get more agent agent referrals. And so let's dive in. Now before we
0:56.8	dive into this marketing plan about how to position to win more agent agent referrals, this is a
1:01.2	disclaimer that you should not pivot your strategy or marketing strategy overall from consumer facing.
1:06.8	A lot of agents have made the mistake of thinking, I want to get more agent agent referrals on social
1:10.8	and so they start making content only relevant for agents and they lose touch with the consumer.
1:15.5	This is still a relationship business and agents, your peers, your network is one prong
1:20.8	of the relationships, but this is a disclaimer that we are talking about a supplemental marketing
1:25.5	plan designed to generate more agent agent referrals. If you consent, smash the like button.
1:32.4	First up in terms of generating agent agent referral plans is the leverage social media
1:36.3	effectively. Now that's a super broad statement. Let's get granular. I'm talking about platforms
1:40.6	like Facebook, like Instagram, like LinkedIn, all the major platforms, but I am not suggesting
1:46.4	you should pivot your strategy from a content standpoint to be anything other than consumer facing.
	...

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