#598: Keeping up with consumer payment preferences with Will Mavromichalis at Kount

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 6 November 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you keeping up with the changing payment preferences of your customers? From Buy Now, Pay Later (BNPL) to digital wallets, if your payment strategy isn’t evolving, you might be missing out on where your customers want to be. Welcome to today’s episode, where we’re exploring the rapidly changing landscape of online payments with Will Mavromichalis, Director of Sales, Identity and Fraud at Kount, an Equifax Company. We’ll dive into the technology and generational shifts impacting payment behaviors, and discuss how retailers can stay ahead of the curve while managing fraud risks. William Mavromichalis is a 10-year technology sales veteran and has been with Kount for the past five years. During his time at Kount, Will has held a variety of roles geared towards revenue growth and strategic partnerships. As a sales leader, Will is focused on growing the global footprint for Kount and Equifax by leading a team of seasoned account executives. While leadership is his passion, Will enjoys rolling up his sleeves with his team to solve the complex identity and fraud business challenges that merchants face on a day-to-day basis. When he is not working you can find Will spending quality time with his wife Kathryn, and two daughters Mila, and Viola. RESOURCES Kount website: https://kount.com/ Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand
0:02.0	Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that
0:21.9	make brands successful, scalable, customer-focused, and sustainable. This is what makes an
0:26.9	agile brand. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing
0:32.7	operations, and CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems,
0:39.4	an industry leader in full-stack technology services, talent services, and real-world application.
0:45.1	For more information, go to teksystems.com. Now let's get on to the show.
0:52.6	Are you keeping up with the changing payment preferences of your customers?
0:56.5	From buy now, pay later to other methods, if your payment strategy isn't evolving, you might be missing out on where your customers want to be.
1:04.3	Welcome to today's episode where we're exploring the rapidly changing landscape of online payments with Will Mvera McAllis, director of sales,
1:12.4	identity and fraud account, an Equifax company. We're going to talk about the technology
1:17.1	and generational shifts impacting payment behaviors and discuss how retailers can stay ahead of the
1:23.0	curve while managing fraud risks. Will, welcome to the show. Yeah, hey, Greg.
1:28.0	Thanks for having me.
1:28.8	Excited to be here today.
1:30.4	Yeah, yeah, looking forward to talking about this with you.
1:33.3	I know we chatted when we're E-Tel Boston a few months back now at this point,
1:39.7	but looking forward to bringing you on and talking and some more depth about some of these topics.
1:45.9	And just before we get started here, if you could just give a little background on yourself
1:50.4	and your role at Count, that would be great.
1:53.1	Yeah, absolutely.
	...

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