#597: Engaging with Gen Z on retail with Teddy Solomon, Fizz

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 4 November 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you prepared for the next wave of retail disruption? The rules of commerce are being rewritten as you’re listening to this show even, and if you’re still relying on traditional platforms, you may be missing out on what’s next. Today we’re exploring the future of retail with Teddy Solomon, Co-Founder and COO of Fizz. We’ll dive into the shifting retail habits of Gen Z, the rise of peer-to-peer marketplaces, and how Fizz is building a community-centered platform for this next generation of consumers. ABOUT TEDDY SOLOMON Teddy Solomon is a Stanford dropout and the co-founder of Fizz, a Gen-Z platform fostering authentic connections on 240 college campuses. Fizz’s newest release, Fizz Marketplace, is satisfying Gen-Z’s hunger for peer-to-peer commerce, a space formerly occupied by eBay and Facebook Marketplace. RESOURCES Fizz website: https://www.fizz.social Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Attend the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand
0:02.0	Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that
0:21.9	make brands successful, scalable, customer-focused, and sustainable. This is what makes an
0:26.9	agile brand. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing
0:32.7	operations, and CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems,
0:39.3	an industry leader in full-stack technology services, talent services, and real-world application.
0:44.9	For more information, go to teksystems.com. Now let's get on to the show.
0:53.1	Are you prepared for the next wave of retail disruption?
0:57.1	The rules of commerce are being rewritten as you're listening to the show even, and if
1:01.0	you're still relying on traditional platforms, you may be missing out on what's next.
1:06.1	Today we're exploring the future of retail with Teddy Solomon, co-founder and COO of FIS. We're going to dive into the
1:12.6	shifting retail habits of Gen Z, the rise of peer-to-peer marketplaces, and how FIS is building a
1:18.8	community-centered platform for this next generation of consumers. Teddy, welcome to the show.
1:24.4	Thanks for having me, Greg. Pleasure to be here. Yeah, looking forward to talking about
1:28.4	this with you. I wanted to get started before we dive in here to the topics. If you don't mind,
1:34.0	just giving a little background on yourself and your role at Fizz. Absolutely. My name is
1:38.4	Teddy Solomon. I am one of the founders of Fizz. Background on me as I grew up in San Francisco
1:44.0	in 2020, started at
1:46.0	Stanford, which was in the middle of a global pandemic, obviously.
1:51.9	And Stanford said, you can't come to campus.
1:54.5	So I ended up on a Zoom call with some incoming Stanford freshmen, met a guy named
	...

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