Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start,

run, and grow your small business. And now, here is your host. Welcome to the How of Business

podcast. This is Henry Lopez. Most business owners say they want the option to sell one day,

to sell their business. But very few actually build a business

that someone would want to buy. On this episode, I'm going to walk through five practical reasons

your business will sell and what you need to build to have that exit option. You can find all

of the Howa Business resources, including the Show Notes page for this episode, and learn more

about my one-on-one and group coaching programs at the Howab business.com. I also invite you to join the howab business community

on Patreon. And please subscribe wherever you might be listening so you don't miss any new episodes.

So the question is, will it sell? Can you eventually actually exit your business by selling it?

Many business owners say they want to sell one day,

but the reality is that very few ever do because their businesses end up not being very

attractive to any real potential buyers. And so it's all about exit readiness as a business

discipline, the way that you go about growing and building your business. And it's not about

selling tomorrow, especially if you haven't gotten your business. And it's not about selling tomorrow,

especially if you haven't gotten your business ready. It's about building that option in as you grow

your business. You know, one of my favorite books on this topic is built to sell by John Warlow,

and I had the benefit of having them on the show back on episode 349. But what John Warlow argues

is that a sellable business is a productized business,

meaning your core service or offering is clearly defined, standardized, and delivered the same way

every time. We're pretty close to the same way every time, rather than reinvented for each

client or highly customized for each client. Now again, it's not that there's

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