On today's episode, we have PPC expert Destiny Wishon, and she's going to be answering all of your PPC related questions.

How cool is that? Pretty cool, I think.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is a show that's completely BS-free, unscripted, and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

And this episode is our monthly live Tacos Tuesday show,

where we talk about anything and everything Amazon and Walmart,

PPC and advertising related with different guests.

And today's host is going to be Carrie Miller.

So, Carrie, take it away.

We have back with us, Destiny Moshan,

who is an expert and everyone loves asking questions to. So welcome again

and her kitty. Yes, Disney and Luna today. I'm really excited to see, you know, to have another

Taco's Tuesday with you and ask you some great questions. First question I had for Destiny today

is for anyone who might be starting out with Atomic to manage their PPC ads.

What kind of things do you think that they should pay attention to that are kind of benefits and features of Atomic or just kind of strategies to get started with it?

It's funny when you have a conversation around like Amazon advertising softwares in general.

Like it's always going to be

bin management and keyword research. Like that's what it comes down to in order to drive success.

Like no tool can provide a huge competitive advantage in those areas because we're all given

the same levers to pool. But that being said, I think the area that I've seen drive a lot of

success for brands and sellers is having everything in one

portal. So like something that we've been playing around with a lot and done a few presentations on

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