#590: AI in marketing highly regulated sectors with Nauman Hafiz, Constellation

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 18 October 2024

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

With 40% of marketers experiencing more responsibility in the workplace according to a recent MarketingWeek survey, it is clear that marketing teams are being asked to do more with the same or less time and resources. Today we’re going to talk about the role of AI in transforming marketing in regulated sectors with Nauman Hafiz, Chief Technology Officer at Constellation. We'll explore how AI is reshaping the marketing landscape, particularly in industries like Automotive, Pharma, Insurance, and Banking, and discuss the implications for data privacy. RESOURCES Constellation website: https://www.helloconstellation.com/ Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Attend the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season six of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.5	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to T.E.K systems.com.
0:49.0	Now let's get on to the show.
0:58.3	With 40% of marketers experiencing more responsibility in the workplace, according to a recent marketing week survey, it's clear that marketing
1:05.0	in the marketing teams are being asked to do more with the same or less time and resources.
1:07.0	Today we're going to talk about the role of AI in transforming marketing in regulated sectors
1:10.0	with Nomon Hafiz, Chief Technology Officer at Constellation.
1:14.0	We're going to explore how AI is reshaping the marketing landscape,
1:17.0	particularly in industries like automotive, pharma, insurance, and banking,
1:21.0	and discuss the implications for data privacy.
1:24.0	Nomon, welcome to the show.
1:26.0	Hey, Greg, great to be on the show.
1:28.0	Yeah, absolutely.
1:29.0	Why don't we get started with you giving a little background on yourself and your role at Constellation.
1:34.7	Totally. Yeah, so I've been in sort of the software development, product industry for
1:41.7	you know, maybe like 20 years now and I started actually
	...

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