and the whole idea of like if I just give everything away for free,

people will naturally start taking steps towards.

And so the goal with the content,

and this is probably the biggest lesson I've learned,

is trying to treat each piece of content like a lead magnet.

Cool, Mr. Jack Latour.

It's up, brother. It's really good to see you. Excited to chat with you.

So for a quick backstory, guys, Jack is a really, really great coach, great business owner,

one of our top students who has a pretty wild story, too.

So he's in the equine niche, so really unique offer.

And I'm really excited to learn more kind of about your backstory, but just quick highlight

and anecdote.

So Jack came to us back in May of 2023, so about a year and a half ago, and was working with quite a few clients. You had about 80 clients at the time, making around $6,000 or $7,000 a month. And I think

it's cool that your initial goal was to get to $10,000 a month. And I also had some notes around, you know, better systems, like not working so much and everything

kind of duct tape together. But your goal, let's say revenue was 10K a month. Jack just had a $10,000 day,

which is pretty funny and interesting to think about how so often we get started, we don't see

the potential, the upside. All we can really see is what we potentially might lose. And it's

always fun to see people

just way below and exceed their own expectations. So Jackman, excited to chat with you today. We're going to

break down how he did it and what lessons you guys can take away and learn. So what's up, bro? Let's start

with this. Give me your quick two minute story, man, or two to three minute. What got you into this industry? Take us back to the early days.

Like what led to you wanting to become a health coach and a fitness entrepreneur?

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