The default for a lot of founders is like grind, hustle, you know, be productive.

But it really, the discipline comes when you kind of have to like force yourself as messed up as the sounds.

But you have to force yourself to let loose.

You have to force yourself to have fun.

Because then you're going to get to this end goal, whatever your end goal is, and you're going to look back and you're going to be like, I didn't live my life during this time.

Welcome to the Startup CPG podcast. I'm your host, Jesse Freytag. Today's guest you may

recognize for a number of reasons, but specifically from the cover of the Startup CPG Spotlight

Magazine. Ali Bonner, co-founder, CEO, and Chief Vibes officer of Oathouse,

and other members of the Oat House team were featured in last winter's magazine edition,

so today we get to hear the latest news but podcast style.

Oat House makes the world's first oat-based spread, granola butter. Born out of

Ali's eating disorder recovery, the mission behind the brand is to bring fun and play to food.

Allie and her two other co-founders were on Shark Tank, season 13, in October of 2021. So make sure to

check out that episode of the show. And if you love Shark Tank, make sure

to listen to our recent interview with Alexio Gibson, number 57, where we do a deep tithe on

Shark Tank and that experience. It's going to come through in this conversation how much I love

the Oathouse Grinola Butter products. But since we recorded, I did also get

my brownie batter pre-release order and it is decadent. Somehow it's like eating brownie

batter out of the bowl but without the stomach ache or the top allergens. It's not going to

last long in our house. Listen in to hear from Allie more about Oathouse's founding story,

the behind the scenes of their recent flavor hype drop and how they started collaborating with

Jamila Jamil, Oat House's first marketing and sales hires, how they secured a national sprouts

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