Also asking for a net 10 discount, if I pay you early, is there anything that you can do on the price?

And I don't think enough buyers ask the buyers for that.

Welcome to the Startup CPG podcast.

I'm your host, Jesse Freytag.

Today we get to chat about one of my favorite topics, ingredients. While the

consumer sees a nice, tidy ingredient list on the back of the package, the other side of finding

the right ingredients with the right taste, at the right price, from the right supplier, and at the right

time is no easy task. So we've got just the right expert to talk us through it.

Lillian Cartwright, the co-founder and CEO of Shelf Life,

a B-to-B marketplace for wholesale ingredients built with emerging brands in mind.

Listen in as Lillian shares about how to make the switch from sourcing from Amazon or Cisco

to a wholesale supplier,

what to prepare before reaching out to a supplier for a quote,

logistics to think through when onboarding with the new supplier,

how to use contracts to stabilize an ingredient's supply and pricing,

tips for negotiating pricing and payment terms,

how to streamline your supplier outreach efforts,

and more.

Hi, Lily, and welcome to the show today. So glad to have you here. How are you? Thanks for having me.

I'm doing really well. excited to be here. Yeah'm I'm so excited to have you here, especially as a shelf life user myself. So I would love if you could start us off by, tell us a little bit about your background and what led you to found shelf life and then a little bit about, you know, describe shelf life to us.

Sure. Absolutely. So shelf life is a B2B marketplace for wholesale ingredients. We are

specifically designed to serve emerging food and beverage brands from some of the earliest

...