This isn't your average business podcast and he's not your average host.

This is the James Altiger Show.

Today on the James Altiger Show.

When the massive disruptions happen in life as we're seeing right now, it is the brands

and the category that have meaning that create non-financial values with the customers

that I think end up lasting.

And so the more that you can create that other source of value, I think that creates

long-term meaning that is critical and crises that's like a North Star during confusing

moments which every company is going to run through.

And ultimately, like, we'll let your work be meaningful and not just like we're trying

to Swiss, trying to make some more money at the widget factory today.

You know, when your job gets that abstracted, it's hard to get excited.

Yeah, and so how do you, this all assumes somebody has core values.

And now I'm not saying if you're without core values, I'm not saying you're immoral

or anything, you just maybe never sat down and thought about, hey, what is future me

that I'm meeting for?

I've been so much just trying to survive and now here in this quarantine, I was just

fired and I got to do this.

How do you, how does someone who hasn't built that muscle exercise it and build it?

So happy to welcome to the podcast, Yancy Strickler, who, if you don't know who he is,

he is the founder and former CEO of Kickstarter, which I'll let him describe more accurately,

but it's basically if you have a project like an artistic project, a creative project,

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