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A Well-Designed Business® | Interior Design  Business Podcast

588: What Would Lu Do: Leading your Business Through an Unprecedented Growth Spurt

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Arts, Design

4.9810 Ratings

🗓️ 10 September 2020

⏱️ 45 minutes

🧾️ Download transcript

Summary

Welcome to A Well-Designed Business, it’s time for another riveting episode of “What Would Lu Do?”, where you ask the difficult questions and LuAnn gives the expert answers you’ve been wanting. Today’s episode is sponsored by Mydoma Studio. Today’s dilemma comes from Virginia, a self-described #babydesigner. Virginia had a good working relationship with a contractor on commercial projects, and he brought her into one of his residential deals. Everything went great. She returned the favor by inviting him into one of her residential projects. The contractor ended up sending the client a proposal behind Virginia’s back, before she even had the design work presentation ready. This confused the client and made her look bad. Virginia is looking for the best way to handle this situation. Today’s episode will capture your attention because Lu explains how having too much business isn’t always good. Really? Tune in to hear LuAnn explain. Show Highlights: LuAnn provides the details regarding a scary scenario Window Works faced during the World Pandemic Lu shares the “miracle” that happened when business turned around in May Marketing the business was where LuAnn’s team doubled down its focused energy Successful marketing efforts paid off for the month of June! Business was booming and the factories couldn’t meet demand. The Window Works team was stressed and stretched to the max often pulling double duty Deadlines were stretched and it was an emotional roller coaster! But, oh, the lessons Lu sees in hindsight: * The marketing blitz worked! * Hiring a replacement admin was the right decision for the business * Team communication was imperative * Employees had to be flexible with job roles and pitch in where/when needed Lu says not to be afraid to raise your prices during this environment Turn down jobs if they don’t seem like a good fit for you Be honest at all times within the business and to clients, vendors, etc. Document everything said and follow-through to meet client expectations Be willing to walk away and return money if necessary Be assured that the situation will eventually turn around! If you are not working with a coach or perhaps you don’t have a business mentor or business bestie to provide guidance, this is the perfect opportunity to email LuAnn the burning issues that you need insight on and she’ll answer them on air. Please send your questions to LuAnn Nigara WWLD! Links : Is Chairman of the Board Right for YOUR Business? LuAnn Nigara COB LuAnn Live - Coming February 2021 Join the E-Mail List to Get Updates! Design-Build For Profit - Kicking Off September 23, 2020! With Jenny Slingerland of Black Ink Interiors Register NOW & Get Early Bird Pricing $1895 Regular Price: $2195 after September 4th Register Now! Increase Your Confidence, Increase Your Profits - Kicking Off September 23, 2020! With Desi Creswell Register NOW & Get Early Bird Pricing $1895 Regular Price: $2195 after September 4th Register Now! LuAnn University The Profit Is In The Numbers The Profit Is In The Numbers 101 with Kathleen Anderson The Profit Is In The Numbers 102 with Peter Lang Coming September 2020! Early Bird Registration Sept 4 - Sept 20 Classes: Sept 22 - Sept 24 Get the Goodies! - For checklists, resources, and extra goodies! Courses and Products to Dive Deep into Specific Elements of Your Business LuAnn’s Favorite Resources Purchase LuAnn’s Books Here: Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action    Book 2: A Well-Designed Business - The Power Talk Friday Experts LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! LuAnn’s Blog Power Talk Friday A Big THANK YOU to MyDoma Studio for sponsoring this episode!

Transcript

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0:00.0

Are you looking to build an exceptional team? Our hiring toolkit bundle at Luannigara.com

0:06.6

forward slash store is your comprehensive source for success. Craft compelling job descriptions,

0:13.8

know the right interview questions to ask, and implement a thorough evaluation process so you

0:19.0

get the right person. These were developed in collaboration

0:22.0

with my cousin Eileen Hahn and based on her 40 years of experience in building exceptional

0:27.2

teams, plus my insights from 1,000 plus interviews, our toolkits are tested and proven. Whether you're

0:35.0

scaling from 1 to 3 or from three to ten or from ten to

0:38.5

twenty, the hiring toolkit bundle provides the guidance that you can use to plan your

0:44.5

hiring strategy effectively. Go to Luannigara.com forward slash store and invest in your success

0:51.7

by investing in the success of your team.

1:07.0

Welcome to a well-designed business. My name is Luann Nigara, and I'm so glad you found this podcast.

1:13.0

Together with my husband Vince and our partner, Bill,

1:15.6

we have grown our company Window Works from the ground up.

1:18.7

So I know and I understand the challenges you face in running your interior design business.

1:25.1

I also know that your talent alone isn't enough to ensure your success.

1:30.1

So on this podcast, we talk about strategies and practical steps to help you grow your business.

1:36.5

But make no mistake about it, we have our share of fun here too, mixed in with those aha

1:41.5

moments that I love so much. This isn't fluff.

1:44.7

Nobody has time for that.

1:46.4

Whether you are a new interior designer or a season designer, I am here to help you create

1:51.9

and to manage the kind of interior design firm that you dream of.

1:55.9

It's straight talk and it's action.

...

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