588: [success] Positioning Her Brick and Mortar Expertise with Jennifer Kok
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 10 August 2023
⏱️ 28 minutes
🧾️ Download transcript
Summary
Don't you love hearing the others' journey to success? My client Jennifer Kok candidly shares how challenging it was to find her specialized niche as a consultant and strategist for small brick and mortar businesses,
As $ix Figures Lab member, Jennifer came into the program as a skilled entrepreneur, possessing an extensive background in corporate sales, but unsure of who she wanted to serve and what she would offer them.
She had so many things she could offer to so many different types of clients. Can you relate?
Looking for strategies to make her new business an unequivocal success, Jennifer was willing to test new markets and to experiment with her services in order to find her ideal client.
On today’s episode, I talk to Jennifer about what compelled her to begin her company, how she discovered her ideal client and what motivates her to continue as a small business owner.
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This episode was first published at BizChix.com/588.
Transcript
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| 0:00.0 | Jennifer Koch, welcome to the Bistricks podcast. Thank you, Natalie. I'm excited to be here. I'm excited |
| 0:07.6 | that you're here too. Before we get into our discussion today, which I'm very excited about and to get |
| 0:13.6 | caught up a little bit with you. I'd love to hear where you grew up and what you were like as a little |
| 0:18.4 | girl. Well, I've spent my whole life in Michigan. I have moved around a little bit for corporate, but I grew up and what you were like as a little girl? Well, I've spent my whole life in Michigan. I have moved |
| 0:21.9 | around a little bit for corporate, but I grew up in Michigan, started out on the east side of the state, |
| 0:27.8 | which is kind of the Detroit area. My father was a executive at Ford Motor Company. Wow. And I am the |
| 0:34.2 | youngest of a blended family of six, and there's 10 years between me and my next sibling. |
| 0:40.0 | Wow. |
| 0:40.7 | So I kind of grew up in a phase of life where my parents were kind of done parenting, bless their hearts, and they were ready to move on. |
| 0:48.1 | And so I was a very, I want to say curious child. |
| 0:51.3 | I grew up around a lot of adults. |
| 0:53.8 | I was always kind of nosy wondering what |
| 0:56.3 | they were talking about and, you know, just would kind of be inquisitive. So that I think is what |
| 1:01.7 | kind of sparked my entrepreneur life was just being surrounded by so many adults and hearing all |
| 1:06.3 | the different conversations. You remind me a little of myself, different circumstances, |
| 1:10.2 | but I always wanted to |
| 1:11.5 | hear what adults were saying. So I would get in trouble for eavesdropping, and they called me ears. |
| 1:18.9 | Ears, you need to get out of here. Right. We're having private conversations. But growing up, I used to |
| 1:24.1 | get to go out to lunch every once in a while with my mom and her best friend. |
| 1:28.1 | Her name was KK. |
| 1:29.3 | Well, she, her name was K, but I called her KK. |
| 1:31.2 | She called me Cookie because my maiden name is cook. |
... |
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