587: Insider Tips for Working with a Designer on Any Project

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 1 August 2022

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

You know the phrase ‘don’t judge a book by its cover’, right? It’s an important rule to live by and yet how many times have you found yourself scrolling through book recommendations or standing at the airport bookstore or perusing a friend’s bookshelf, looking for the book cover that strikes you as the perfect next read? Knowing the impact a book cover can have on a potential reader, I wanted to find a designer who could capture the feeling and message of my first book all while translating a personal brand I’ve built for the last 10-plus years to a new medium. That designer turned out to be Iowa native Briana Summers. Briana is the founding designer behind Brighten Made. She’s on the podcast with me to talk about designing the cover of How Are You, Really? as well as her corporate-to-entrepreneur pivot and the advice she has for other designers dreaming about striking out on their own and landing dream clients. ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/briana

Transcript

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0:00.0	As a designer, that really helps me know what the heck to design.
0:04.4	You know, like I can create cool things all day long, but if it's not actually reflecting
0:08.6	what it needs to reflect, then I'm not doing a good job.
0:12.3	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers,
0:18.0	and helping you to navigate both the messy and the magical seasons of this thing called
0:22.2	life.
0:23.2	I'm a small town mama who took a $300 camera, grew a successful photo biz, and now I
0:27.5	work from home in Rema 7 figure online business.
0:30.3	I teach you the tried and true secrets to building a career you adore.
0:34.2	Shia away from the real talk?
0:35.8	No way.
0:36.8	Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:40.8	Think of this as your one-stop shop for happy hour with a gal pal mixed with business
0:44.7	school.
0:45.7	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged
0:49.0	while you learn.
0:50.3	This is the Gold Digger Podcast.
0:53.1	You know the phrase, don't judge a book by its cover, right?
0:55.9	Well, it's an important role to live by and yet how many times have you found yourself
1:00.0	scrolling through book recommendations or standing at the airport bookstore or perusing
1:05.2	a friend's bookshelf looking for the book cover that strikes you as the perfect next
1:09.8	read.
	...

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