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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#586: Winning E-commerce By Boosting Efficiency with Tobias Sjölin, Boozt

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

52.7K Ratings

🗓️ 9 October 2024

⏱️ 23 minutes

🧾️ Download transcript

Summary

It’s not every day I get to see 1,000 robots all in one place, so today is special in a few ways. First of all, I’m here in Ängelholm, Sweden at the Boozt Fulfillment Center, and am about to take a tour of their facility - robots and all - in a few minutes. But before that, we’re going to talk about creating amazing efficiencies while also delivering on an amazing customer experience in online retail. After all, why can’t you have a lower cost per transaction while raising your net promoter score? To help me discuss this topic, I’d like to welcome Tobias Sjölin, CTO of Boozt Fulfilment & Logistics - a division of Boozt Group. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Attend the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0

The Agile Brand.

0:02.0

Welcome to season six of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.

0:18.0

We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and

0:25.0

sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,

0:29.5

advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.

0:36.2

The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology

0:41.4

services, talent services, and real world application.

0:45.0

For more information go to T.E.K systems.com.

0:49.0

Now let's get on to the show.

0:51.0

So it's not every day that I get to see over a thousand robots all in one place

0:56.7

so today is special in a few ways so first of all I'm here in Engelholm

1:01.3

Sweden at the Boost Fulfillment Center and just took a tour with Tobias of their facility and got some pictures, some video. We that on the on the show as well.

1:14.4

But now we're going to talk about creating amazing efficiencies while also

1:19.2

delivering on an amazing customer experience in online retail.

1:22.8

After all, why can't you have a lower cost per transaction

1:26.0

while raising your net promoter score

1:28.2

and your customer satisfaction?

1:30.2

To help me discuss this topic,

1:31.5

I'd like to welcome Tobias Holen,

1:33.4

CTO of Boost fulfillment and logistics, a division of Boost Group.

1:37.4

To be as well, to be here.

1:39.4

Yeah, I'm really excited to be able to be here in person.

...

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