#587: Aligning product and marketing in the C-suite and beyond with Tifenn Dano Kwan, Amplitude

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 11 October 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

When product and marketing are more aligned in an organization, there can be some amazing outcomes, including when CMOs and Chief Product Officers are more in line. It also helps when CMOs are able to establish and maintain trust both within the C-Suite as well as across the organization. Today we’re going to explore both of these and more and look at strategic leadership and growth tactics with Tifenn Dano Kwan, Chief Marketing Officer at Amplitude, a leading digital analytics company. Tifenn’s mission is to shape the future of work through superior digital experiences, great teams, and technology that customers love. At Amplitude, she leads its global marketing strategy and team as its Chief Marketing Officer. Prior to joining Amplitude, Tifenn was the CMO at Collibra, Dropbox, SAP Ariba, and SAP Fieldglass. Tifenn holds a Master's of Law from L’ICES, l’Institut Catholique de Vendée and a Master's of Management from Audencia Business School. She is a graduate of the Kellogg Executive Education CMO Program. RESOURCES Amplitude website: https://www.amplitude.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Attend the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season six of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.5	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to teek systems.com.
0:49.0	Now let's get on to the show.
0:58.0	When product and marketing are more aligned in an organization, there can be some amazing outcomes, including when CMOs and chief product officers are more in line.
1:02.0	It also helps when CMOs are able to... Chief Product Officers are more in line.
1:02.7	It also helps when CMOs are able to establish and maintain trust both within the C-suite,
1:08.5	as well as across the organization.
1:10.8	Today we're going to explore both of these and more and look at strategic leadership and growth tactics with Tifen Dan O'Quan, Chief Marketing Officer at Amplitude, a leading digital analytics company. Tiffin welcome to the show.
1:24.0	I'm very glad to be here.
1:25.0	Thank you for having me.
1:27.0	Yeah, looking forward to talking about this with you.
1:29.0	Before we dive in here, why don't you share a little bit about your journey to becoming
1:33.7	CMO at amplitude? You know it all started in my home country which is
1:39.6	France I come from a small town in Brittany on the west coast.
1:46.2	And I actually started my journey in the tech world in Paris at the end of 99 and I my first company was micro strategy
1:59.2	which still exists to this day so I'm always spent my career in the tech industry. I started in
	...

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