#584: The power of data and AI in the enterprise with Krishnan Venkata, LatentView Analytics

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 4 October 2024

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we're talking about the power of data and AI in the enterprise with Krishnan Venkata, Chief Client Officer at LatentView Analytics. We’ll explore how data can drive meaningful business change, demystify the applications of generative AI, and discuss strategies for successful adoption of data initiatives. With over 20 years of experience in the Technology and Knowledge Services, I am a seasoned analytics executive who leads global client services at LatentView Analytics, a leading data and analytics firm. As the Chief Client Officer, my mission is to build long-term and mutually beneficial partnerships with our clients, and to bring them innovative and impactful solutions across each stage of our relationship. About Krishnan Venkata I have a deep technical knowledge and a strong track record of managing C-level relationships and leading sales and business development. I have also successfully abstracted solutions delivered into products and platforms, and evangelized them across organizations with similar pain points across industries. In addition to my role at LatentView, I also serve as a board advisor to early-stage technology companies, where I leverage my expertise and network to help them grow and scale. RESOURCES LatentView Analytics website: https://www.latentview.com/ Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Attend the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	What's the state of your website? If you're looking for a new digital experience platform or DXP to run your digital experiences, I have the book for you.
0:08.0	The Agile Brand Guide to Digital Experience Platforms is part of my best best selling series of Martek books.
0:14.4	In this book I explore and demystify DXPs and look at the roles a digital experience platform
0:19.2	should play, the different types on the market, as well as how to initially evaluate platforms,
0:24.6	then how to best implement a D.X.P. once you've selected it.
0:28.0	The book also features a forward from Rupali Jane, Chief Product Officer at Leading DXP Provider Optimizely, as well as several other
0:35.8	thought leaders in the industry. Learn more and get a copy and print or digital now by going
0:40.5	to the Agile Brand Guide website at
0:43.0	www. agile brand guide.com. Welcome to season 6 of the Agile Brand where we discuss marketing technology and customer experience trends, insights and ideas with enterprise and technology
1:04.1	platform leaders. We focus on the people, processes, data, and platforms that make brands
1:09.4	successful, scalable, customer focused, and sustainable.
1:12.8	This is what makes an agile brand.
1:14.8	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martek, marketing operations
1:20.3	and CX, best-selling author and speaker.
1:23.6	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
1:28.4	services, talent services, and real-world application.
1:32.2	For more information, go to TECS systems.com.
1:36.0	Now let's get on to the show.
1:39.0	Welcome to today's episode where we're going to dive into the power of data and AI in the enterprise
1:44.8	with Christian Venkata, chief client officer at Leighton View Analytics.
1:49.5	We're going to explore how data can drive meaningful business change, demystify the applications of generative
1:55.3	AI, and discuss strategies for successful adoption of data initiatives.
	...

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