#583: Redefining success and failure with Jesse Tayler, Founder of TruAnon

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 2 October 2024

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Success - like perfection - is subjective, and often depends on who you ask, when you ask, and the metrics you use. Today we’re going to talk about the definition of success—and failure—as well as how to look at what you are currently doing with a new context. We’ll also talk about Jesse’s latest venture and the challenges of digital identify. To help me discuss this topic, I’d like to welcome Jesse Tayler, Founder of TruAnon and inventor of the App Store. Jesse Tayler built a storied career in Silicon Valley as the startup, crypto inventor of the first App Store (which he personally demonstrated to Steve Jobs in 1993). His work spans many pioneering firsts to the latest identity verification solutions. His work includes the first-ever private equity trading platform on the web and pioneering the first geo-coded food delivery, (also a Steve Jobs related startup and curated in the Smithsonian Institute under inventions of the 20th century). Jesse's lifelong contributions are widely recognized for changing the world of computing, with popular inventions showcasing the impact of his larger-than-life role. Jesse is a book author relating to expert software process and is retained for talks on technology, training, and coaching for startups in their early and growth phase. Jesse is also a musician with a composition currently streamed on Spotify and iTunes. RESOURCES Truanon website: https://www.truanon.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Attend the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.5	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to T.E.K systems.com.
0:49.0	Now let's get on to the show.
0:59.9	Success like perfection is subjective and often depends on who you ask, when you ask and the metrics you use to define it.
1:02.0	Today we're going to talk about the definition of
1:03.8	success and failure as well as how to look at what you're currently doing with
1:07.9	a new context. We'll also take a look at Jesse's latest venture and the challenges of digital identity.
1:15.0	To help me discuss this topic, I'd like to welcome Jesse Taylor,
1:17.9	founder of Truinan, and inventor of the App Store,
1:22.0	which we're going to talk about quite a bit here.
1:23.4	So Jesse, welcome to the show.
1:25.1	Well, thank you for having me.
1:26.8	Yeah, looking forward to this conversation.
1:29.9	And I do want to just kind of jump right into your your background because I do think it's a great way for you to introduce yourself.
1:38.1	So the term App Store inventor, you know, a few of us can claim a title like this.
1:45.6	So you know, it's something you can legitimately put on your LinkedIn profile.
	...

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