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A Well-Designed Business® | Interior Design  Business Podcast

584: Lesley Myrick: Building a Business From the Ground Up, Again

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9810 Ratings

🗓️ 1 September 2020

⏱️ 79 minutes

🧾️ Download transcript

Summary

Welcome to A Well-Designed Business! No matter where your business is, it’s going to take trial and error, iterating, learning, changing, and growing to take it to the next level. And if anybody knows how to build a business from the ground up in new locations multiple times, relying on solid networking and content marketing strategies to help her forge new connections and succeed in new places, it’s today’s guest. LuAnn welcomes Lesley Myrick back to the show. Listen in to learn what Lesley has to say about building a successful business, even when you’re starting in a brand new place.  Lesley Myrick is an adventurous, organized, and enthusiastic interior designer in the Atlanta, Georgia area (and she works with clients all over the US and Canada, too). Lesley is originally from Canada and has lived and worked in Toronto, Ontario; Los Angeles, California; Waco, Texas; and now Macon, Georgia. She earned an honors diploma in interior design from Sheridan College in 2005 and launched Lesley Myrick Art + Design in 2015. She works with high-achieving women who are ambitious, adaptable, and committed to personal and professional growth. Lesley helps these driven women bust out of boring homes and helps new interior designers launch kickass businesses they love. Show Highlights: Lesley describes the moment she knew she needed to step out on her own. Intuition plays a part in making good decisions about your business. Niching down is how to find the best clients. Lesley also coaches designers that are coming into the design field as a second career. Appearing as a guest speaker has turned out to be a better networking ROI for Lesley. Lesley shares many ways to build your business. Elevate your design to differentiate yourself from other designers. Lesley blocks time for blogging, marketing, and other tasks. LuAnn and Lesley discuss the ins and outs of HARO (Help a Reporter Out). Lesley dishes on her Bust Out of Boring How the coronavirus event actually helped to streamline some of Lesley’s decisions. A “Freebies” webpage is value-added! Lesley shares some tips to maximize its impact. Reading The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone by Matthew Pollard with Derek Lewis was a game-changer for Lesley in understanding how to turn potential clients into actual clients. How your stories can help close a sale. Connect with Lesley! Lesley’s Website Lesley’s Freebies Lesley’s Instagram  Lesley’s Podcast Bust Out of Boring Lesley’s Email #BizTipMonday emails + Resources for Interior Designers Links : Is Chairman of the Board Right for YOUR Business? LuAnn Nigara COB LuAnn Live - Coming February 2021 Join the E-Mail List to Get Updates! Design-Build For Profit - Kicking Off September 23, 2020! With Jenny Slingerland of Black Ink Interiors Register NOW & Get Early Bird Pricing $1895 Regular Price: $2195 after September 4th Register Now! Increase Your Confidence, Increase Your Profits - Kicking Off September 23, 2020! With Desi Creswell Register NOW & Get Early Bird Pricing $1895 Regular Price: $2195 after September 4th Register Now! LuAnn University The Profit Is In The Numbers The Profit Is In The Numbers 101 with Kathleen Anderson The Profit Is In The Numbers 102 with Peter Lang Coming September 2020! Early Bird Registration Sept 4 - Sept 20 Classes: Sept 22 - Sept 24 Get the Goodies! - For checklists, resources, and extra goodies! Courses and Products to Dive Deep into Specific Elements of Your Business LuAnn’s Favorite Resources Purchase LuAnn’s Books Here: Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action    Book 2: A Well-Designed Business - The Power Talk Friday Experts LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! LuAnn’s Blog Power Talk Friday A Big THANK YOU to These Podcast Sponsors: FREE Trial! A One-Stop Shop to Keep Everything Organized! Check Out Their Client Portal and Time Tracking Features! My Doma Studio A Well Designed Business Take Advantage of Kravet Inc.’s Extensive Digital Tools & 24/7 Customer Service! Check Out Their ICreate Program to Easily Design Your Own Furniture in Just a Few Simple Steps! Kravet Other shows mentioned to link: #37 Lesley Myrick - Strategies I Used to Build My Business #203 Darla Powell – How to Launch an Interior Design Firm #330 Darla Powell: Darla Powell Interiors 18 Months After Opening #15 Nancy Ganzekaufer- Niche is Rich #159 Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer #256 Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients #389 Power Talk Friday: Nancy Ganzekaufer: The Interior Design Profit Formula #82 Deborah Rosenberg – Tailoring Your Interior Design Firm to Your Core Beliefs #117 Power Talk Friday: Deborah Rosenberg- Cruelty Free Design Certification is Here! #73 Kim Kuhteubl

Transcript

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0:00.0

Are you looking to build an exceptional team? Our hiring toolkit bundle at Luannigara.com

0:06.6

forward slash store is your comprehensive source for success. Craft compelling job descriptions,

0:13.8

know the right interview questions to ask, and implement a thorough evaluation process so you

0:19.0

get the right person. These were developed in collaboration

0:22.0

with my cousin Eileen Hahn and based on her 40 years of experience in building exceptional

0:27.2

teams, plus my insights from 1,000 plus interviews, our toolkits are tested and proven. Whether you're

0:35.0

scaling from 1 to 3 or from three to ten or from ten to

0:38.5

twenty, the hiring toolkit bundle provides the guidance that you can use to plan your

0:44.5

hiring strategy effectively. Go to Luanigara.com forward slash store and invest in your success

0:51.7

by investing in the success of your team.

1:08.2

Welcome to a well-designed business. My name is Luann Nigara, and I'm so glad you found this podcast.

1:14.4

Together with my husband Vince and our partner, Bill, we have grown our company Windowworks

1:19.0

from the ground up, so I know and I understand the challenges you face in running your

1:24.7

interior design business.

1:25.9

I also know that your talent alone isn't enough

1:29.6

to ensure your success. So on this podcast, we talk about strategies and practical steps to help

1:36.5

you grow your business. But make no mistake about it, we have our share of fun here, too,

1:41.4

mix in with those aha moments that I love so much.

1:45.0

This isn't fluff.

1:46.0

Nobody has time for that.

1:47.6

Whether you are a new interior designer or a season designer,

1:51.1

I am here to help you create and to manage the kind of interior design firm that you dream of.

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