But you have to ask yourself the question. Are you more concerned about being broke or being judged?

Hey, everybody. Welcome back to the FitBiz podcast. Today, I'm going to share a conversation with you that I had with a new online coach.

And it's going to set up the main topic I want to cover here, which is more or less the five ways that you can guarantee to stay broke and stagnant as an online health and fitness coach. All right, listen, before I jump in, we both know that you don't have to get hit by a car

to know that you should look both ways before crossing a street.

Why is that?

Because plenty of people have been hit by cars that we know we should just look both ways.

You can learn from others' mistakes and save yourself so much time, pain, and money.

For example, investing in mentorship, it's not

just about learning what to do. A big part of it is knowing what not to do, avoiding mistakes,

because ignorance is the most expensive business expense you'll ever make. I know this firsthand.

I've made all these mistakes I'm going to share with you, but I've also built a seven-figure

coaching company that's generated over 35 million in the fitness industry.

So here's how to avoid these pitfalls and to build a business that actually works.

So this story that I had with this new coach, we were talking to him, we were talking to him about how he was going to launch his business. This guy actually had a law degree from Duke,

corporate sales background. He was clearly very smart and actually pretty accomplished

in the corporate environment. He'd already taken on, I think, 20 personal training clients. He

was charging like 300 a month to train them at their homes. He managed their nutrition. And he'd

even launched a podcast with his wife in which they wanted to eventually sell a relationship

coaching offer. Then he went on to tell me that his online fitness business was ready

after six months of building systems, planning content, and creating these multiple different pricing

tiers based on call frequency. And so I just asked him a few simple questions that honestly

brought some big issues to light. Number one, I asked him like, why have you not started posting

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