#582: Cookieless advertising in a first-party data world with Eric Wheeler, 33Across

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 30 September 2024

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Just because Google’s deprecation of third-party cookies is indefinitely delayed, doesn’t mean that brands should throw their first-party data strategies out the window. Today we’re going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach. To help me discuss this topic, I’d like to welcome Eric Wheeler, CEO & Founder, 33Across. Eric has over 30 years of experience building innovative, high-performance digital advertising companies. He co-founded and has been the Chief Executive Officer of 33Across since 2007. Prior to 33Across, Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. RESOURCES 33Across website: https://www.33across.com Access the latest 33Across Cookie Alternative Report here: https://www.33across.com/insights/report/advertising-report-q2-2024/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season six of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.5	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to T.E.K systems.com.
0:49.0	Now let's get on to the show.
0:56.1	Just because Google's deprecation of third-party cookies is indefinitely delayed doesn't mean that brands should throw their first-party
0:59.9	data strategies out the window. Today we're going to talk about cookie-less advertising
1:04.3	and how advertisers can thrive
1:06.2	with a first-party data approach.
1:08.3	To help me discuss this topic,
1:09.5	I'd like to welcome Eric Wheeler,
1:11.1	CEO and founder of 33 across.
1:13.8	Eric, welcome to the show.
1:15.4	All right, thanks, Greg.
1:16.3	Glad to be here.
1:17.4	Yeah, looking forward to talking about this with you.
1:19.8	Before we dive in, why don't we get started with you, giving a little background on yourself and your role at 33 across.
1:27.1	Sure. I started 33 across 17 years ago which is amazing.
	...

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