583 | "Beyond the Label" with Wilderness Athlete

The Hunt Backcountry Podcast

by Exo Mtn Gear

Sports:wilderness, Sports, Wilderness, Health & Fitness

4.9 • 2.9K Ratings

🗓️ 3 June 2026

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, we are joined by Chris and Kevin from Wilderness Athlete. Family-owned and operated for over 15 years, WA operates differently from many modern supplement companies, which are fueled by massive venture capital and rely on "white-labeling" pre-made formulas. Chris and Kevin explain why they have always prioritized proprietary, peer-reviewed science and rigorous product testing. Key Topics & Takeaways: The White-Labeling Reality: Discover how the largely unregulated supplement industry operates, where many brands simply slap their own label on generic formulas instead of doing actual research. High Performance Demands Foundational Health: Why Wilderness Athlete’s top-selling products focus on everyday foundational health—like multivitamins, fish oil, and gut health—rather than just "high-octane" in-the-field formulas. Modern Food vs. Nutritional Deficiency: How modern agricultural practices grow food faster but leave fruits, vegetables, and even meats nutritionally deficient compared to decades ago, making smart supplementation more relevant. The Creatine Boom: A deep dive into the massive wave of recent creatine research. Learn about its surprising cognitive benefits, insights on timing and loading phases, and how adding HMB can help prevent muscle wasting. Sleep, Recovery, and Aging: Practical tips for the "middle-aged athlete" trying to optimize testosterone production, manage inflammation, and fix sleep issues both at home and in the backcountry. What’s Next for Wilderness Athlete: Sneak peeks into new product developments, including their rigorous process for creating bioavailable creatine gummies and a true, nutrient-dense backcountry meal replacement shake. Take Agency for Your Own Health: There is no magic pill or one-size-fits-all approach. Chris and Kevin urge listeners to look past internet hype, test things for themselves, use blood work to find real deficiencies, and become their own primary health researchers. Connect with Wilderness Athlete... Website: https://wildernessathlete.com/ YouTube: https://www.youtube.com/channel/UCqWSE8LCxa6ZMGZOXnSFDQg Instagram: https://www.instagram.com/wilderness_athlete/ The Hunt Backcountry Podcast is brought to you by Exo Mtn Gear: https://exomtngear.com/ Email Sign-up: https://exomtngear.com/newsletter Contact Us: podcast@exomtngear.com Leave A Message: https://speakpipe.com/huntbackcountry Podcast Episode Archive: https://exomtngear.com/podcast

Transcript

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0:00.0	Welcome to the Huntback Country podcast. This is episode number 583.
0:20.1	And today, Chris and Kevin join us from Wilderness Athlete.
0:24.8	They've been on the podcast previously for different episodes.
0:29.2	Today we really do focus in on wilderness athlete, though,
0:32.4	and understand their longevity in the industry and also what makes them a bit different. The supplement industry as a
0:41.5	whole, not just in hunting, but just very broadly, it's pretty wild. It's not very regulated.
0:48.1	There's a lot of unknowns about it. You'd be surprised that most companies making supplements
0:54.1	don't actually make anything.
0:56.6	They don't even necessarily formulate their supplements.
0:59.3	They just slap a label on it.
1:01.3	So we get into some of that and how Wilderness Athlete is different.
1:05.7	The backstory, the differences and ingredients and quality and things that a lot of people probably don't know,
1:12.2	like they don't even use artificial colors, for example.
1:15.8	But we also get into a surprising fact to me from this conversation
1:20.0	was that their products and bestsellers are actually more focused on everyday health
1:25.2	than in the field performance.
1:30.1	We also talk about kind of current topics such as the creatine boom and the rising interest in creatine and how that's different from
1:36.6	20 years ago and also what's changing for wilderness athlete in the future. So I know these guys
1:43.6	personally.
1:44.1	I've been around Wilderness Athlete personally for over a decade.
1:50.3	But there's a lot I don't know.
1:51.8	There's a lot I didn't know.
	...

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