582. "I can’t picture the next phase of my business. Where do I go from here?" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 2 May 2024
⏱️ 55 minutes
🧾️ Download transcript
Summary
Welcome back, Product Bosses! In this episode, we're tackling a common challenge that many of you face: scaling your business while managing the workload effectively. How do you grow without becoming overwhelmed by the increased demand and complexity?
Join us as we dive into a coaching session with Suzanne, a talented ceramic artist who caters to high-end clientele. Suzanne has made a name for herself by working with local restaurants and collaborating with renowned artists. Now, she's ready to take the next step—reaching her customers directly and expanding her brand's presence without compromising her craft or personal touch.
We'll explore strategies for scaling operations, enhancing customer engagement, and fine-tuning product offerings to meet market demands. Whether you're a solo entrepreneur or running a small team, today's insights will help you navigate the challenges of growth and maintain your creative integrity.
Resources:
- Support Suzanne at suzannekumar.com
- Follow Suzanne on Instagram: @suzannekumarceramics
- Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to break through to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
LatinX
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Hubspot
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Transcript
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| 0:00.0 | You're so talented and your stuff looks so good and people are telling you what they want from you, |
| 0:05.6 | but it sounds to me like there's this fear and this overthinking of if I let it grow, |
| 0:10.5 | I don't know how I'm gonna do it, so maybe I just stay safe and don't grow it. |
| 0:18.8 | Hi I'm Jacqueline Snyder and this is the Product Boss Podcast. I've helped launch and grow thousands of product-based businesses, even one of my own. |
| 0:28.6 | And over the last 20 years I've seen behind the scenes of businesses just like yours. |
| 0:34.0 | Whether they are makers, manufacturers, artists, or food and beverage businesses, |
| 0:38.0 | I have spent so many hours studying it all. |
| 0:42.0 | I've discovered what makes them successful. What are mistakes |
| 0:44.9 | they could avoid? How did they turn an idea into successful business and |
| 0:49.0 | what are strategies they have used to make more sales and be discovered by more customers. |
| 0:55.1 | This is what this show is all about. |
| 0:57.6 | Whether you're just starting out or you're looking to become a million dollar product |
| 1:00.7 | boss, I'm here to give you the permission to chase your dreams, no |
| 1:04.7 | matter how big or small. All you need is the right mindset, a little courage, strategy, |
| 1:10.4 | and support, and you too can be the next million dollar product boss. Let's do this. |
| 1:18.9 | Hey product bosses so today's coaching session is about something I see come up all the time. |
| 1:25.2 | When you're the person creating your product, how do you scale without creating an |
| 1:29.2 | endless amount of work for yourself? That's just one of the problems I'm tackling with Suzanne who sells unique ceramics to high-end customers. |
| 1:37.7 | She's currently busy working with local restaurants and collaborating with other artists, but she wants to start |
| 1:42.0 | focusing on getting in front of |
| 1:43.6 | her customers directly. What's her path to finding the right customers and |
| 1:48.2 | getting her brand out there? Let's dive in and find out. Hey, product boss. |
... |
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