581. Social Media Doesn't Have To Suck! Here's How
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 29 April 2024
⏱️ 34 minutes
🧾️ Download transcript
Summary
Let's be real: social media can feel like the gym—you know it's good for you, but sometimes, you just don't feel like engaging. Yet, it remains an essential tool for connecting with our customers. Whether you're someone who thrives on posting daily or you're the type who’d rather not post at all, there's a spectrum of engagement, and finding your comfort zone is key.
During today's episode, we'll dive into strategies to manage this relationship without letting it overwhelm you. We understand not everyone is a social media enthusiast, and that's okay! We'll explore alternative ways to grow your business and discuss how social media, while permanent, doesn't have to be a burden.
So, whether you're posting everywhere or nowhere, join us as we uncover how to make social media work for you, not against you.
Resources:
- Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to break through to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
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Transcript
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| 0:00.0 | If you want this to be a business, if you want to see the success that so many of my students have, |
| 0:05.0 | then you have to realize that they do put in the reps, they do do the hard work. |
| 0:10.0 | Social media is here and it's here to stay, but social media does not have to suck. |
| 0:19.2 | Hi I'm Jacqueline Snyder and this is the Product Boss Podcast. I've helped launch and grow thousands of product-based businesses, even one of my own. |
| 0:28.6 | And over the last 20 years I've seen behind the scenes of businesses just like yours. |
| 0:34.0 | Whether they are makers, manufacturers, artists, or food and beverage businesses, |
| 0:38.0 | I have spent so many hours studying it all. |
| 0:42.0 | I've discovered what makes them successful. What are mistakes |
| 0:44.9 | they could avoid? How did they turn an idea into successful business and what |
| 0:49.6 | are strategies they have used to make more sales and be discovered by more customers. |
| 0:55.1 | This is what this show is all about. |
| 0:57.6 | Whether you're just starting out or you're looking to become a million dollar product |
| 1:00.7 | boss, I'm here to give you the permission to chase your dreams, no |
| 1:04.7 | matter how big or small. All you need is the right mindset, a little courage, |
| 1:09.5 | strategy, and support, and you too can be the next million dollar product boss. Let's do this. |
| 1:19.2 | He hey product bosses welcome back it's Jacquelineider, your host of the Product Boss Podcast. And today we're going to talk |
| 1:26.1 | about social media. So one of the first things that I hear, you know, I think social media has this love |
| 1:32.3 | hate relationship. It's one of those things that it's sort of like I feel like I |
| 1:36.6 | I should be posting on social there might even be a question of like I feel like I should be posting everywhere on |
| 1:44.0 | social and at the same time it also might feel a little bit like I don't want to |
| 1:50.0 | post on social I don't know what to post I don like it. And you know I always think about this like |
| 1:55.2 | I'm not a big gym goer. If I can incorporate moving my body into my day-to-day is probably |
... |
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