580. "I'm six months into my business. How do I connect with my ideal customer?" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 25 April 2024
⏱️ 53 minutes
🧾️ Download transcript
Summary
Hey, product bosses. Today's coaching session is a can't-miss for anyone aiming to sharpen their marketing strategies. I’m speaking with Dana of The Hype Girl Supply Co., a champion for fellow product bosses. Dana offers high-quality shipping supplies that not only serve practicality but also boast a cohesive brand aesthetic. Just six months into her entrepreneurial journey, she's off to a strong start. Yet, Dana faces a challenge many of us know too well—feeling her marketing might not be reaching the right customers.
In our session, we're diving deep into the essence of target marketing. We'll explore how Dana can fine-tune her approach to ensure her products not only reach but also resonate with her intended audience. It's about making that crucial connection between product and purchaser that turns casual browsers into loyal customers.
We'll be unpacking strategies to help Dana, and you, our listeners, identify and speak directly to your core customers. This is essential for any product boss looking to thrive in a competitive market. Join us as we help Dana align her marketing with her ambitious goal of supporting other product bosses in scaling their businesses effectively.
Resources:
- Support Dana at thehypegirlsupplyco.com
- Follow The Hype Girl Supply Co. on Instagram: @the_hype_girl_supplyco
- Sign up for The Product Boss Newsletter: theproductboss.com/newsletter
- Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to break through to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
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Transcript
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| 0:00.0 | And you may want to hear the words that they're saying, |
| 0:03.1 | because that is what marketers do. |
| 0:05.2 | They hear the words that their customers are saying, |
| 0:08.4 | what problems they say they're having, |
| 0:10.0 | what needs they want. |
| 0:11.0 | Because all you have to do is then repeat those words back |
| 0:13.9 | outward to your customer and you're going to solve that pain point. |
| 0:16.5 | Hi I'm Jacqueline Snyder and this is the Product Boss podcast. I've helped launch and |
| 0:26.8 | grow thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:36.0 | Whether they are makers, manufacturers, artists, or food and beverage businesses, I have spent so many |
| 0:41.5 | hours studying it all. I've discovered what makes them |
| 0:45.0 | successful. What are mistakes they could avoid? How did they turn an idea into |
| 0:49.9 | successful business and what are strategies they have used to make more sales and be |
| 0:54.7 | discovered by more customers. This is what this show is all about. Whether you're |
| 0:59.7 | just starting out or you're looking to become a million dollar product boss, I'm here to give |
| 1:04.3 | you the permission to chase your dreams. No matter how big or small, all you need is the |
| 1:09.7 | right mindset, a little courage, strategy, and support, and you too can be the next million dollar |
| 1:15.9 | product boss. |
| 1:16.9 | Let's do this. All right, Product Boss. So do you ever feel like the marketing playbook is always changing? |
| 1:30.4 | I mean, I know I do. And when it comes to running your product-based businesses |
| 1:33.7 | it's hard to find the time to spend on top of everything else you're doing I know to |
| 1:39.4 | keep up and stay on top of the trends am right? That's why I'm so excited to announce |
... |
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