You have about 3% of your audience or people, right, at your network, your community, your email list, whatever, who are actively looking for a solution.

They're looking for a coach.

You have another 40% of people who are kind of curious, interested, they're facing crop loans.

They're trying to solve it.

And they're kind of thinking about it.

And then you have like 56% of people who just aren't ready to buy.

Black Friday creates an offer that pushes that 56% of people who just aren't ready to buy. Black Friday

it creates an offer that pushes that 40% of people who are curious over the edge facts.

That's really what it does. And to go with you instead of your competitors.

Yo, everybody, welcome back to the channel. Jordan here, fitness business podcast host and co-founder

of T4E Systems, a multiple seven-figure online health coaching

company that my wife and I actually sold at Exit.

We also own Impact Fitness Coaching Academy between our two companies.

Over the last six years, we've done over $35 million in sales.

And I'm here to just share with you some lessons, insights, and tactical advice specifically

to help you grow your health and fitness business.

What I'm going to talk about today is Black Friday, how to leverage this opportunity

most effectively.

And to do so a way that you don't just have to resort to discount, right, or slash your prices

or, you know, resorting to just like outdated BS, like cold deeming a bunch of people or

creating offers that make you just feel sleazy.

So to take you back, Aaron and I back in 2017, we thought that we would try a Black Friday sale.

...