#579: Creating forever customers with Michael Mallett, Medallia

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 23 September 2024

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about the art of creating forever customers with Michael Mallett, Vice President, Product - CX Solutions Strategy at Medallia. We’ll explore strategies for enhancing customer visibility, prioritizing impactful improvements, and fostering continuous improvement within organizations. I’m also excited about the upcoming CX Day webinar from Medallia coming up on Tuesday, October 1, where I’ll be moderating a panel including some amazing customer experience experts. We’re going to give a sneak preview of some of the topics to be discussed then, and we’ll include the link in the show notes. RESOURCES Medallia website: https://www.medallia.com Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's the state of your website? If you're looking for a new digital experience platform or DXP to run your digital experiences, I have the book for you.
0:08.0	The Agile Brand Guide to Digital Experience Platforms is part of my best best selling series of Martek books.
0:14.4	In this book I explore and demystify DXPs and look at the roles a digital experience platform
0:19.2	should play, the different types on the market, as well as how to initially evaluate platforms,
0:24.6	then how to best implement a D.X.P. once you've selected it.
0:28.0	The book also features a forward from Rupali Jane, Chief Product Officer at Leading DXP Provider Optimizely, as well as several other
0:35.8	thought leaders in the industry. Learn more and get a copy and print or digital now by going
0:40.5	to the Agile Brand Guide website at
0:43.0	www. agile brand guide.com. Welcome to season 6 of the Agile Brand where we discuss marketing technology and customer experience trends, insights and ideas with enterprise and technology
1:04.1	platform leaders. We focus on the people, processes, data, and platforms that make brands
1:09.4	successful, scalable, customer focused, and sustainable.
1:12.8	This is what makes an agile brand.
1:14.8	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martek, marketing operations
1:20.3	and CX, best-selling author and speaker.
1:23.6	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
1:28.4	services, talent services, and real-world application.
1:32.2	For more information, go to TECS systems.com.
1:36.0	Now let's get on to the show.
1:40.0	Today we're going to talk about the art of creating forever customers with Michael
1:44.5	Mallet, Vice President Product CX Solutions Strategy at Medalia. We'll explore
1:49.9	strategies for enhancing customer visibility, prioritizing impactful improvements, and fostering
1:55.3	continuous improvement within organizations.
	...

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