579. WHY NO ONE is Buying Your Products
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 22 April 2024
⏱️ 26 minutes
🧾️ Download transcript
Summary
Have you ever found yourself wondering why your products aren't flying off the shelves? Maybe you've hit a sales plateau, leaving you desperately searching for next steps. Whether you're just starting out with a brilliant idea or trying to understand how to stand out in a crowded market, we've all been there before.
The journey to getting your products noticed and adored by your ideal customers shouldn't be an uphill battle. We understand the frustration of putting your heart and soul into something spectacular, only to feel lost in the crowd. It's a common challenge many face—identifying and reaching the customers who are the perfect match for your products.
In this episode, we'll explore the critical steps you might be missing and offer actionable strategies to ensure your products don't just exist but thrive. From understanding who your customers are to positioning your product in a way that resonates with them, we'll guide you through reevaluating your approach to marketing and sales. It's time to break through the noise and make your mark. Remember, your product deserves the spotlight, and we're here to show you how to illuminate it.
Resources:
- Want to know what makes a successful product-based business? I’m hosting a brand new masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. Head to theproductboss.com/playbook to grab your seat today!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
HubSpot
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Transcript
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| 0:00.0 | Nobody's born with years of marketing knowledge in their brain, right? And mistakes are going to happen. I make them literally every day at each level of my business. Every day is new and different. |
| 0:10.0 | But now you know that if you want a successful business, it's time to learn these foundations. |
| 0:21.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss Podcast. I've helped launch and grow |
| 0:27.6 | thousands of product-based businesses, even one of my own. And over the last 20 years I've seen behind the scenes of |
| 0:34.4 | businesses just like yours. Whether they are makers, manufacturers, artists, |
| 0:39.1 | or food and beverage businesses, I have spent so many hours studying it all. I've discovered what makes |
| 0:45.3 | them successful. What are mistakes they could avoid? How did they turn an idea |
| 0:50.0 | into successful business and what are strategies they have used to make more sales and be discovered |
| 0:55.5 | by more customers. This is what this show is all about. Whether you're just |
| 1:00.4 | starting out or you're looking to become a million dollar product boss, |
| 1:03.7 | I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 1:09.2 | All you need is the right mindset, a little courage, strategy, and support and you too can be the next million |
| 1:16.0 | dollar product boss. Let's do this. All right, Product Boss. So do you ever feel like the marketing playbook is always changing? |
| 1:30.6 | I mean, I know I do. And when it comes to running your product-based businesses |
| 1:33.8 | it's hard to find the time to spend on top of everything else you're doing I know |
| 1:38.8 | to keep up and stay on top of the trends am I right That's why I'm so excited to announce that HubSpot has |
| 1:45.2 | created their 2024 state of marketing report. They've done the work for you through surveying more than |
| 1:51.6 | 1400 marketing pros from across the world and |
| 1:55.6 | pulling together the top marketing trends that will have the most immediate impact on your business. |
| 2:01.5 | This is the exact report you need to stay on top of the |
| 2:04.4 | marketing game without doing all of the extra work to figure out what's |
| 2:07.9 | working and what's not. Talk about a game changer. Visit HubSpot.com |
... |
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