58: 1 Billion YouTube Views & Counting With Michelle Phan

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 15 September 2015

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Michelle Phan wears many hats. Or more perhaps more aptly; lipstick hues. YouTube pioneer, mega brand boardroom heavyweight, company founder, creative director, global beauty queen. Phan has makeup tricks that will make your eyes pop. But the numbers behind her success could make them water. Approaching 8 million YouTube followers, 1.1 billion video views, and over 1 million subscribers to her online beauty community and sampling service, ipsy. Not bad for a 28-year-old who started touting the perfect pout online as a hobby during university. But don’t be mistaken, Phan’s success is not a story of luck but one of awesome internet savvy, authenticity and getting there first to opportunity. In this interview you will learn: How to develop fresh angles and stories that your audience will love Key tips on developing your own personal brand The importance of good storytelling, whether it's video, audio, or written How to stay creative and be constantly inspired What exactly YouTube is for marketers and the best way to utilise it & much more!

Transcript

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0:00.0	This is episode number 58 with Michelle Farn of the Founder Podcast.
0:06.8	What you need is thirst.
0:08.6	You need to be a thirsty human.
0:10.6	Who is intent on learning.
0:12.6	It's a really fascinating exploration of human potential.
0:18.5	The Founder Podcast.
0:24.1	Even the greatest entrepreneurs had help If you want to learn from the most successful founders on the planet
0:27.6	You are in the right place
0:29.4	Branson, Mark Cuban, Tony Robbins, Tim Ferriss
0:32.3	Arianna Humphington, Steve Case
0:34.0	Gary V, Sophia Amoroso, Barbara Corcoran,
0:36.0	Damon John
0:36.7	Learn from the greatest minds in
0:38.7	business today with interviews hosted by Nathan Chan. This is not your average entrepreneur podcast.
0:45.3	The Founder Podcast.
0:52.4	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let
0:58.6	you know that our goal at founder is to help entrepreneurs succeed however we can by giving
1:04.2	away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,
1:10.3	you name it. We put out so much content to help you.
1:13.6	And another interesting project that we're working on right now is partnering with world-class
1:18.3	founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach crucial skills
1:24.9	like negotiation, finance, e-commerce, and so much more.
	...

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