578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 18 April 2024
⏱️ 47 minutes
🧾️ Download transcript
Summary
Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial foundational steps on the journey from concept to sales.
Karissa's story isn't unique in the realm of product-based businesses. Many entrepreneurs leap from idea to execution, only to realize the gap they've left in their marketing and business strategies. Today, we'll explore how Karissa can fill in these gaps, from perfecting her marketing pitch to differentiating her brand in a saturated market. Plus, we'll discuss strategies to boost her wholesale orders and, ultimately, drive more customers to her business.
Whether you're a seasoned business owner or just starting out, this episode is packed with actionable insights. You'll learn the importance of nailing down the basics, how to stand out in your industry, and tactics to increase both visibility and sales.
Resources:
- Support Karissa at wagandwonder.com
- Follow Wag & Wonder on Instagram: @wagandwonder
- Want to know what makes a successful product-based business? I’m hosting a brand new masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. Head to theproductboss.com/playbook to grab your seat today!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
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Transcript
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| 0:00.0 | When you have the right strategies and you know how to scale it, I think three years is an average amount of time to jump to a million now everyone listening might be like, |
| 0:07.0 | I've been doing this for years and I'm nowhere near that. |
| 0:09.0 | It's just because we come up with an idea and we start to make it. We jump straight to selling it and then think okay if I sell it it's going to sell but then there's like a lot of I think foundational stuff that's gift and missed that actually prevents us from scaling and hitting those goals that we want. |
| 0:25.4 | Hi, I'm Jacqueline Snyder and this is the Product Boss Podcast. I've helped launch and grow thousands of product-based businesses, even one of my own. |
| 0:39.0 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:44.9 | Whether they are makers, manufacturers, artists, or food and beverage businesses, I have spent |
| 0:49.6 | so many hours studying it all. I've discovered what makes them successful. What |
| 0:55.0 | are mistakes they could avoid? How did they turn an idea into successful |
| 0:59.0 | business and what are strategies they have used to make more sales and be discovered by more customers. |
| 1:05.7 | This is what this show is all about. |
| 1:08.2 | Whether you're just starting out or you're looking to become a million dollar product |
| 1:11.3 | boss, I'm here to give you the permission to chase your dreams no |
| 1:15.3 | matter how big or small. |
| 1:17.0 | All right product boss so do you ever feel like the marketing playbook is always |
| 1:26.9 | changing? I mean, I know I do. And when it comes to running your product |
| 1:30.3 | beast businesses, it's hard to find the time to spend on top of everything else |
| 1:34.7 | you're doing, I know, to keep up and stay on top of the trends. Am I right? That's why I'm so |
| 1:40.4 | excited to announce that HubSpot has created their 2024 state of marketing report. |
| 1:45.8 | They've done the work for you through surveying more than 1400 marketing pros |
| 1:51.2 | from across the world and pulling together the top |
| 1:53.9 | marketing trends that will have the most immediate impact on your business. This is the |
| 1:58.9 | exact report you need to stay on top of the marketing game without doing all of the extra work |
... |
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