#578 S2 Episode 447 - BREAK IT, CHANGE IT: Dealing With The Broken Activity Mindset
Sales Transformation
Leadium
5.0 • 2.1K Ratings
🗓️ 22 February 2023
⏱️ 7 minutes
🧾️ Download transcript
Summary
TOO MUCH OF SOMETHING IS NO LONGER HELPFUL
As sellers, we all had a taste of being pressured with activity, doing X amount of calls, X amount of demos, X amount of emails, and many more. These are the things we get hammered for every single day. This is the activity mindset, which Kevin and Collin will be tackling and will be breaking down why it’s a broken mindset, and what should SDRs and sellers do that actually matters. Find out more in this latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
KEVIN: EVERY COMPANY EVALUATES DIFFERENTLY
“Every company evaluates sales, pipeline, hiring internally, and expectations of teams differently. Some are pipeline-focused, others are revenue focused, some are activity-focused, and some don't have a product-market fit. Let's just get us out there in our name out there. Who cares if we drive any pipeline, every company evaluates it differently.”
COLLIN: THE BROKEN ACTIVITY MINDSET
“The activity mindset is broken, for sure. Like let's just keep it real for a second, activities are not going to pay the bills, keep the lights on, or get you to your next round of fundraising. But some people still have this activity mindset, it’s so much, that's why we're seeing a lot of these layoffs. Like, they didn't have a good sound strategy. And it was like, we just need more bodies.”
Connect with Kevin
Kevin Warner | Leadium | Leadium.com
Connect with Collin
Transcript
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| 0:00.0 | Thanks so much for being a loyal podcast listener. |
| 0:04.2 | Now as ahead of sales myself, I understand how challenging it is to be in sales right |
| 0:09.1 | now and that's exactly why I launched the sales transformation newsletter so that I |
| 0:13.5 | can deliver you tactical plays from the trenches that can help you navigate today's sales |
| 0:19.0 | environment. |
| 0:20.0 | Now if you want these sales plays delivered to your inbox every single week, all you |
| 0:23.4 | got to do is go to mysalesplays.com to subscribe to the sales transformation newsletter. |
| 0:29.8 | Mysalesplays.com and get these plays delivered to your inbox every week. |
| 0:41.1 | My name is Colin Mitchell and welcome to sales transformation, a daily podcast with the |
| 0:45.9 | best moments from the most respected people in the sales world. |
| 0:49.6 | The goal of this show is to give you a daily dose, weekends included in 10 minutes or |
| 0:54.2 | less to help transform the way you sell. |
| 0:57.2 | I hope you enjoy today's episode and now to David to tell you what you can expect in |
| 1:01.9 | today's episode. |
| 1:08.6 | Too much of something is no longer helpful. |
| 1:11.5 | As sellers we all had the taste of being pressured with activity, you know, doing experimental |
| 1:17.2 | calls, experimental demos, experimental emails and many more. |
| 1:22.1 | These are the things that we get hammered for every single day and it's called the activity |
| 1:28.2 | mindset, which Kevin and Colin will be tackling and will be breaking down why it's a broken |
| 1:33.4 | mindset and what your SDRs and sellers do that actually matters. |
| 1:38.0 | Find out more in this latest episode of sales transformation. |
| 1:44.8 | In the challenge there with the internal team for like an SDR leader is, you know, there's |
... |
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