577: [success] Becoming Instantly Referable with Jennifer Edwards
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 25 May 2023
⏱️ 43 minutes
🧾️ Download transcript
Summary
If you struggle with finding clients, getting referrals, and communicating the value of your services, you most likely need help with your positioning.
That’s what $ix Figures Lab member Jennifer Edwards needed help with, too.
I first connected with Jennifer on LinkedIn, when she reached out to let me know she was considering joining $ix Figures Lab. And I gave her coaching right there in the DMs that she now says changed the trajectory of her business.
Jennifer is now positioned as a Fractional Chief Financial Officer, who guides service-based business owners through the maze of their finances, so they can make sound decisions based on facts and figures. And we are meeting 1:1 soon to discuss the next step to niching further by industry.
I think you will enjoy hearing how changing her title completely transformed Jennifer’s business, how she niched down to become instantly referable, and the power of leveraging strategic referral partners.
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This episode was first published at BizChix.com/577.
Transcript
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| 0:00.0 | If you struggle with finding clients, getting referrals, and communicating the value of your services, |
| 0:07.8 | you most likely need help with your positioning. That's what Six Figures Lab member Jennifer Edwards |
| 0:14.0 | needed help with too. I first connected with her on LinkedIn. When Jennifer reached out to let me know, |
| 0:20.4 | she was considering joining Six Figures Lab |
| 0:22.7 | and I gave her coaching right there in the DMs that she now says changed the trajectory of her |
| 0:30.4 | business. Jennifer is now positioned as a fractional chief financial officer who guides service-based business owners |
| 0:39.3 | through the maze of their finances so they can make sound decisions based on facts and figures. |
| 0:45.9 | And we are meeting one-to-one soon to discuss the next step to niching further by industry. |
| 0:51.5 | I think you will enjoy hearing how changing her title completely transformed |
| 0:57.6 | Jennifer's business, how she niche down to become instantly referable, and the power of |
| 1:03.6 | leveraging strategic referral partners. Before we dive in, may I welcome you to the Bizchicks |
| 1:10.6 | podcast, which has been a free resource for women entrepreneurs since 2014. |
| 1:17.1 | We help consultants, marketers, and financial professionals build an enduring business, one that is enjoyable, profitable, and sustainable. |
| 1:26.8 | Our clients are building service businesses that give |
| 1:29.5 | them freedom. They desire a business that is location independent, has a lean dream team, |
| 1:35.9 | and provides them personally with both a market-based wage and profit. We coach our clients |
| 1:42.3 | based on time-tested business models and strategies. We encourage |
| 1:46.8 | growth through referrals by building and nurturing relationships. We notice and reset our mindset |
| 1:53.5 | issues and do not let them hold us back for long. We also ignore the latest business fads and |
| 2:00.3 | social media platforms. |
| 2:01.6 | You'll find my clients and I hanging out on LinkedIn, where we are building a strong and vibrant bizchicks community and ecosystem that supports and refers one another business. |
| 2:13.6 | I'm your host, Natalie Eckdahl. |
... |
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