576. “I’m starting a product business from scratch. What foundational steps do I need to know to avoid mistakes?” | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 11 April 2024
⏱️ 60 minutes
🧾️ Download transcript
Summary
Welcome to another coaching episode! Today, I'm speaking with Mystral, a massage therapist and energy worker out of New York City. Her service-based business is growing well, but an idea for a product-based business naturally spun off from it that she wants to explore. She wants to launch a tea business with as few mistakes as possible.
First we start with ideation, then making the product, and then moving on to branding. Each step builds up to the next. We start by honing in on what she's actually going to sell, and then go over what it costs to make the product. From there, we take a look at how to price and position her teas to make sure she's selling for not only a profit, but also to the right people.
I applaud Mystral for seeking out support in these early stages of her product-based business to give her the fast-track to success. That’s what the Product Boss is all about: giving you the tools you need to avoid the mistakes most product business owners make!
Resources:
- Follow The Product Boss on Instagram @TheProductBoss
- Grab the Ultimate Checklist for Building Your Dream Product-Based Business: TheProductBoss.com/dream
- Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
Another Bite
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Transcript
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| 0:00.0 | I don't want to make costly miss, it's already become very expensive as it is and it's very time consuming, |
| 0:05.7 | so I feel like it's taking time away from my service practice that I've been trying to build. |
| 0:10.0 | And I know for myself, I tried to like reinvent the wheel, figure things out for my service side, |
| 0:14.8 | figuring out the business side of things. |
| 0:16.1 | I put kind of business blinders on for many years and spent the last two years just trying to wrap |
| 0:20.9 | my head around it and trying to like, okay, we really need to make this work kind of a thing. |
| 0:24.9 | I don't, I feel like I made a lot of mistakes trying to figure it out by myself and so at this point I just don't want to do that with the tea thing especially since the product side of things I just have no clue |
| 0:41.8 | Hi, I'm Jacqueline Snyder, and this is the Product Boss Podcast. I've helped launch and grow |
| 0:48.0 | thousands of product-based businesses, even one of my own. And over the last 20 years I've seen behind the scenes of businesses just like yours. |
| 0:56.7 | Whether they are makers, manufacturers, artists, or food and beverage businesses, |
| 1:00.8 | I have spent so many hours studying it all. I've discovered what makes |
| 1:05.5 | them successful. What are mistakes they could avoid? How did they turn an idea |
| 1:10.2 | into successful business and what are strategies they have used to make more sales |
| 1:14.9 | and be discovered by more customers. This is what this show is all about. |
| 1:20.0 | Whether you're just starting out or you're looking to become a million dollar product boss, |
| 1:24.0 | I'm here to give you the permission to chase your dreams. No matter how big or small, all you need is the right mindset, |
| 1:31.2 | a little courage, strategy, and support and you too can be the next million |
| 1:36.3 | dollar product boss. Let's do this. Hey Hey! |
| 1:44.6 | Product Boss! |
| 1:45.6 | I know that growing a product-based business can be tough, especially when you're |
| 1:49.2 | wearing all of the hats and maybe even making all of the hats and trying to keep track of all the things. |
| 1:55.1 | So one thing that shouldn't make it any tougher is finding the right software to use in |
... |
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