575. The Magic Formula to Standing Out in a Crowded Market
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 8 April 2024
⏱️ 24 minutes
🧾️ Download transcript
Summary
In today’s world, we are inundated with so much media and more information than we can typically handle! Plus, with the way the economy is and inflation, customers are not spending as much as they used to spend, especially with small businesses. So what can you do to position your brand in a way that deeply resonates with your ideal customer?
Today I’m going to teach you the magic formula to standing out in a crowded market, and it all comes down to: product positioning. AKA carving out a unique space in your customer’s mind where your product is not just seen, but sought after.
You don’t need to reinvent the wheel, but you can redesign it in an authentic, and impactful way that resonates with your target episode. Tune in now to learn how!
Resources:
- Follow The Product Boss on Instagram @TheProductBoss
- Grab the Ultimate Checklist for Building Your Dream Product-Based Business: TheProductBoss.com/dream
- Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
HubSpot
Get started for Free with Hubspot CRM
Another Bite
Listen to Another Bite wherever you get your podcasts.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | look out there and say who exists what is their position in the market and how can I do this |
| 0:08.0 | for mine as well. |
| 0:10.0 | Hi I'm Jacqueline Snyder, and this is the Product Boss Podcast. |
| 0:18.0 | I've helped launch and grow thousands of product-based businesses, even one of my own. |
| 0:23.0 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:28.0 | Whether they are makers, manufacturers, artists, or food and beverage businesses, |
| 0:32.0 | I have spent so many hours studying it all. I've discovered what makes |
| 0:37.2 | them successful. What are mistakes they could avoid? How did they turn an idea |
| 0:41.9 | into successful business? |
| 0:43.0 | And what are strategies they have used to make more sales and be discovered by more customers? |
| 0:48.0 | This is what this show is all about. |
| 0:51.0 | Whether you're just starting out or you're looking to become a |
| 0:54.0 | million dollar product boss, I'm here to give you the permission to chase your dreams |
| 0:58.2 | no matter how big or small. All you need is the right mindset, a little courage, strategy, and support, and you |
| 1:06.1 | too can be tough, |
| 1:20.5 | especially when you're wearing all of the hats and maybe even making all of the hats |
| 1:25.1 | and trying to keep track of all the things. |
| 1:27.6 | So one thing that shouldn't make it any tougher is finding the right software to use in your |
| 1:31.9 | business so you can focus on reaching that next level. |
| 1:35.1 | So that's where HubSpot's customer platform comes in. |
| 1:38.2 | It's an all in one software for organizing and tracking all of your marketing, sales, and |
| 1:42.3 | customer service needs. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Jacqueline Snyder, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Jacqueline Snyder and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.