#575: Telling authentic branded stories with Sophie Harris, GoDaddy

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 13 September 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as they unfolded in real time. Today we’re going to talk about capturing and sharing unpredictable stories to create authentic brand messaging. To help me discuss this topic, I’d like to welcome Sophie Harris, Senior Video Producer at GoDaddy and Creative Director of GoDaddy’s “Made in America” documentary series RESOURCES Made in America website: https://www.godaddy.com/made-in-america Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.5	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information, go to T.E.K systems.com.
0:49.0	Now let's get on to the show.
0:57.0	GoDaddy's Made in America series has recently debuted its fifth season which captures the real unscripted stories of small business owners as they unfold
1:01.1	in real time. Today we're going to talk about capturing
1:04.2	and sharing unpredictable stories to create authentic brand messaging. To help me
1:08.7	discuss this topic I'd like to welcome to the
1:15.0	senior video producer at GoDaddy and creative director of GoDaddy's
1:15.5	made in America documentary series.
1:17.7	Sophie, welcome to the show.
1:19.6	Thank you so much for having me.
1:21.5	Yeah, looking forward to talking about this with you. Before we dive in, why don't you start by giving a little background on yourself and your role? Sure. Briefly, briefly, I worked in documentary film for about 15 years, mostly for HBO documentary films and for PBS
1:40.4	PBS and had some wonderful commercial success,
1:44.0	great experience.
1:46.0	And about four or five years ago,
1:50.0	I was approached by some colleagues at GoDaddy who asked me to join their team
	...

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