Prime day is coming up.

So to continue in our series of Prime Day readiness episodes,

we've invited seasoned Amazon sellers who sold millions of dollars on the platform

to give some of their best and worst stories from previous prime days,

along with what they're planning to do this Prime Day.

How cool is that?

Pretty cool, I think.

I'm Disney. Pretty cool, I think.

Sellers have lost thousands of dollars by not knowing that they were hijacked, perhaps, on their Amazon listing, or maybe somebody changed their main image, or Amazon changed

their shipping dimension so they

had to pay extra money every order.

Helium 10 can actually send you a text message or email if any of these things or other

critical events happen to your Amazon account.

For more information, go to H10.me forward slash alerts. Hello everybody and welcome to another episode of the series of sellers podcast by Helium 10.me forward slash alerts.

Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I'm your host Bradley Sutton and this is the show.

That's a completely BS free, unscripted and unreheated.

Organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

Prime Day was just announced.

Although, of course, Helium 10ton, serious sellers, podcasts, listeners have been knowing when Prime Day was going to be since April,

since we predicted it, but we weren't sure. But now everybody's sure. July 16 and 17 is the day.

All right. So if you're a brand new seller, by definition, this is going to be

...