5722 Analyzing a Business Startup! Freedomain Call In

Freedomain with Stefan Molyneux

Stefan Molyneux

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4.6 • 2.4K Ratings

🗓️ 7 November 2024

⏱️ 99 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, we engage with an experienced mobile DJ from Australia who has transitioned from a thriving DJ business to developing his own DJ management app after a significant drop in Google rankings. He recounts the early days of simple SEO tactics, the subsequent challenges of app development, and the complexities of creating a competitive product in a crowded market. The conversation explores his unique focus on DJs, plans for marketing at a major DJ expo in Las Vegas, and the importance of innovative features to attract users. Throughout, he shares insights on perseverance, market understanding, and the realities of entrepreneurship as he strives to build a successful platform for DJs worldwide.

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Transcript

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0:00.0	So, yeah, lay it on me.
0:01.9	I've of course read your message, but let's get into it.
0:06.2	Yeah, so if I'm going to give you some of the background story, I'm a mobile DJ from Australia.
0:15.6	And, first of all, I just want to say I'm very excited to be speaking with you.
0:20.6	I've been listening to your show for 10 years.
0:25.3	I appreciate that, thank you.
0:27.9	Yeah, I think there was a video that I remember watching The Truth about Bitcoin.
0:33.2	That was one of the first ones I saw.
0:35.6	And then after that, that's when I kind of started listening to more of your podcasts.
0:41.5	Well, here's hoping you listened to me about Bitcoin.
0:45.1	Sorry?
0:46.0	I hope that you listened about Bitcoin.
0:49.6	Yeah, I did.
0:52.2	So, yes, I started DJing when I was around 16 into 1997.
0:59.2	And when I finished high school, started a DJ business.
1:05.2	And my older brother, who was a software developer, he started building an app for me around
1:11.6	about 2001 to help me manage my clients and in my events.
1:18.2	That sort of supported me with my growth over the next 10 years.
1:23.7	By 2010, I had 16 sets of DJ equipment and I trained all the DJs myself and everything
1:37.5	was going really well.
1:40.5	What helped my growth towards the peak of my DJ business was getting on first pages of Google back in the day, ran about 2008, 2009.
1:52.8	It was much easier to rank.
	...

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