#572 S2 Episode 441 - OUT OF THE BOX: Leaving Behind Your Default Message
Sales Transformation
Leadium
5.0 • 2.1K Ratings
🗓️ 16 February 2023
⏱️ 8 minutes
🧾️ Download transcript
Summary
HOW DO YOU FIGURE OUT THE RIGHT MESSAGE FOR THE RIGHT PERSON?
Saying tailoring your message based on their personality is easier said than done for most sellers. However, Collin explains that it’s not as complicated as you think. It all comes in two steps, leaving your default in writing behind, and knowing yourself first to know who would be compatible with you. Collin has more up his sleeves so stayed tune on this latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
COLLIN: THE PROBLEM WITH YOUR DEFAULT
“The challenge a lot of sellers have is that they always default to their own style. If they were on the other side of the table, if they were a buyer, they're going to sell the way that they would want to buy, and that's only going to work if you're selling to people that have exactly the same personality to you.”
COLLIN: KNOW YOURSELF FIRST
“I always say the best place to start is self-awareness, know yourself. Because if you know yourself, then that's gonna give you a pretty good indicator of maybe identifying other people that are like you. If you think about it, if you're a seller, and you're listening to this podcast, there are probably prospects that you just feel like, things were just a little easier, and you jive with them. And that's because you are compatible, you probably had a lot of similarities”
Connect with Mark
Mark McInnes | Sales Development As A Service | Sales-Dev.com
Connect with Collin
LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok
Transcript
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| 0:00.0 | Thanks so much for being a loyal podcast listener. |
| 0:04.2 | Now as ahead of sales myself, I understand how challenging it is to be in sales right |
| 0:09.1 | now and that's exactly why I launched the sales transformation newsletter so that I |
| 0:13.5 | can deliver you tactical plays from the trenches that can help you navigate today's sales |
| 0:19.0 | environment. |
| 0:20.0 | Now if you want these sales plays delivered to your inbox every single week, all you |
| 0:23.4 | got to do is go to mysalesplays.com to subscribe to the sales transformation newsletter. |
| 0:29.8 | Mysalesplays.com and get these plays delivered to your inbox every week. |
| 0:41.1 | My name is Colin Mitchell and welcome to sales transformation, a daily podcast with the |
| 0:45.9 | best moments from the most respected people in the sales world. |
| 0:49.6 | The goal of this show is to give you a daily dose, weekends included in 10 minutes or |
| 0:54.2 | less to help transform the way you sell. |
| 0:57.2 | I hope you enjoy today's episode and now to David to tell you what you can expect in |
| 1:01.9 | today's episode. |
| 1:04.2 | Alright, how do you figure out the right message for the right person? |
| 1:12.4 | Saying the tailor in your message based on their personality is easier said than done |
| 1:17.0 | for most sellers. |
| 1:18.2 | However, Colin explains that it's not as complicated as you think. |
| 1:22.1 | It all comes in two steps. |
| 1:24.1 | One, leaving your default in writing behind and number two, knowing yourself first to |
| 1:28.8 | know who would be compatible with you. |
| 1:31.4 | Colin has more of his sleeves to make sure to stay tuned on this latest episode of sales |
... |
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