571. Is Public Relations A Worthwhile Investment? with Jen Gottlieb, Co-Founder of Superconnector Media
The Chris Harder Show
Chris Harder
4.9 • 1.5K Ratings
🗓️ 17 January 2022
⏱️ 37 minutes
🧾️ Download transcript
Summary
Let's face it: social media ads aren't nearly as effective as they used to be. Lori and I have been thinking about how we can take our brands to the next level this year by taking the next step with PR. That's why on today's show, Lori and I sit down with PR expert Jen Gottlieb to discuss her modern, authentic approach to getting her clients on mainstream media platforms.
Jen shares the methodology behind her 'Be on TV' Bootcamp and inspiring success stories of people who have gone through the program. We also talk about building confidence and establishing yourself as an expert. Tune in to learn about how you can get started on your PR journey without spending thousands of dollars!
IN THIS EPISODE, WE TALK ABOUT:
- Why having your name in mainstream media is essential for your credibility
- Taking the intimidation out of PR
- What kind of budget you should set aside for PR
- How to create genuine, powerful connections
- Why you should avoid 'pay-to-play' PR opportunities
- Tools for overcoming imposter syndrome in order to get your story out there in a big way
- Details about Jen's 'Be on TV' Bootcamp
RESOURCES
- Join the 5-day 'Be on TV' Bootcamp at beontvbootcamp.com/harder!
- Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day.
CONNECT WITH JEN
- Instagram: @jen_gottlieb
- Super Connector Media: @superconnectormedia
CONNECT WITH CHRIS
Instagram: @chriswharder
Website: https://chrisharder.me
CONNECT WITH LORI
Instagram: @loriharder
Lite Pink: @drinklitepink
Earn Your Happy: @earnyourhappy
Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
Listen to Earn Your Happy
GUEST BIO
After a 14-season run as a co-host on VH1 and a starring role in a Broadway national tour, Jen Gottlieb co-founded Super Connector Media, a full-service PR agency which was recently awarded "Best New Agency" in the 2019 Bulldog Awards. Jen is also the co-creator of the famous Be on TV Bootcamp which teaches business owners and experts everything they need to know to get on TV in 5 days. Jen's ultimate passion is helping experts and entrepreneurs gain the confidence and knowledge to get into the mainstream media, or on the stage of that major event -- giving them the authority and social proof to place them at the top of other industries. Jen has been featured in Business Insider, Shape, Women's Health, Well + Good, CBS, Good Morning America, PBS and in Goop as one of the top 11 professionals helping people find satisfying, successful careers.
Transcript
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| 0:00.0 | if you really want the long game credibility, every single entrepreneur needs to invest |
| 0:07.3 | time and energy into getting mainstream press. And I say do it the long game powerfully |
| 0:13.4 | by making the real relationships and getting that momentum so that you can always be that |
| 0:17.8 | recognized expert because people want to hire the person that they recognize, the person that |
| 0:22.5 | they trust. Welcome everybody to the Chris Harder show where we are making you |
| 0:30.5 | unapologetic about your pursuit of success. Knowing that when good people like you make good |
| 0:35.1 | money they can then do great things. My name is Chris Harder and several times per week, |
| 0:39.7 | I will bring you epic guests, solo episodes, and every single tool trick and skill set you need |
| 0:44.9 | to grow your business, grow your money mindset, and to grow your wealth to levels that you have never |
| 0:49.6 | reached before. I've ended up in a unique place in life where I've got the experience, the |
| 0:53.6 | connections, and all of the secrets that it takes to be successful. And I'm lifting the curtain |
| 0:58.8 | to reveal it all to you in an effort to help put you in a position of abundance so great |
| 1:04.0 | that you can then be as generous as possible. So let's lock arms and let's get started. |
| 1:14.1 | Hey everybody, welcome back to the Chris Harder show where we absolutely believe that both |
| 1:17.5 | generosity and prosperity must and can coexist. And today we are going to combine the two of those. |
| 1:24.1 | I'm going to generously share my incredible PR genius friend Jen Gottlieb with you. She is |
| 1:31.3 | one of the co-founders of Super Connector Media and they are responsible for so many human |
| 1:37.0 | beings out there that have gone viral over the past several years as entrepreneurs. Nobody promotes |
| 1:42.6 | entrepreneurs from a PR standpoint better than Jen and Super Connector Media. But we're not really |
| 1:48.0 | selling her services in this conversation. This is where we're having an intimate conversation |
| 1:53.0 | where I'm being honest about having never invested in PR for myself. Now Lori has for her book tour |
| 1:58.8 | and all that stuff, but I've always had a sour point of view for PR. I've always felt like it's |
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