Hey everyone, Benkuba Radio, another short Monday show for you with a little bit of a twist.

So the online world is a big place.

It's very attractive for people to think of taking their business online, especially in the fitness industry.

I've been online as a coach since 2008.

Don't get me wrong, my first business in 2008 was a massive failure. I rebuilt it in

2009 which is where BTN was originally created and I created that as an online

coaching business and in the space of four years

I turned that into a coaching business that had 12 coaches working for it all in

specialist areas and then BTN became the BTN Academy and we went into nutrition teaching.

Now with this being said, my position in the industry and a lot of personal trainers following my work, a big question I get a lot is what is the

benefits of going online like can you reach more people can you coach more people so

anyone that's listening to this right now and is thinking,

yeah, I'm a business owner, I'm self-employed, or I'm thinking of doing something in the online space.

Maybe listen to this short podcast and just let me challenge

like what it means to you to deliver a service and whether that service should be done online or offline because ultimately there's opportunity

everywhere in life like just because a lot of businesses now going online doesn't mean your business

should be online.

Like some people have had to do that

as a result of COVID, lockdown, and not being able to contact people.

But we're slowly coming out of that,

and that means that we can start to think a bit broadly about our business now.

You might be a coach listening to this thinking, oh, you know, I've got to be online,

...