Not many people know this, but Instagram is a search engine. Okay, so people, I didn't think a lot of

people did this, but apparently they do. They search on Instagram for reels or content or whatever,

and they're going to be using keywords that ideally you have in your profile. What up, everyone?

Today, I'm going to give you a quick tactical step-by-step guide to optimizing your Instagram profile.

Okay, so a lot of what I shared today will apply for Facebook as well, but mainly

focused on Instagram. And this is going to be a system to optimize for more profile views.

Okay, so more attention, more traffic, more follows, and more people who follow you to get

them to take an action, whether that be to DMU, to apply for

your coaching or whatever. So at this point, we've helped thousands of health and fitness coaches

grow their business using social media as well as paid advertising. But everything kind of

starts with social media because even when we run ads, you need to have your profile optimized

for the traffic that's coming from those ads, right? So everything I'm going to share with you is proven. We've tested it. And a lot of this,

to be honest, I learned from, I got to give credit where credits do, people like Brock Johnson,

other organic creators, Amy Porterfield, you know, people who study this. And we've taken

some of these different models and kind of synthesized it and made it more applicable to be specific to health and fitness coaches.

Now, before we jump in, you might notice, if you're watching this on YouTube, I don't have a shirt on.

Why is that?

Well, our AC's not working and I'm hot.

But also it's kind of funny because I was going to say the whole key to optimizing your

Instagram bio is not wearing a shirt. I used to have sound effects in this podcast. I don't know

what happened to him. I need to get those back on. But yeah, so it's like just be more naked boy.

So naked boy is actually what my two-year-old son, says anytime I don't have a shirt he's like hey dad dad you naked boy like nah yeah I'm naked boy and then when I say it to him he'll be like no I got shirt

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