570: How to Use Stories to Persuade, and Connect with Others with Shane Snow
How to Be Awesome at Your Job
How to be Awesome at Your Job
4.5 • 1.1K Ratings
🗓️ 14 May 2020
⏱️ 48 minutes
🧾️ Download transcript
Summary
Shane Snow discusses how to make your message more compelling through storytelling.
— YOU’LL LEARN —
1) Why storytelling isn’t just for writers
2) The four elements of the most captivating stories
3) The surprisingly best way to improve at storytelling
Subscribe or visit AwesomeAtYourJob.com/ep570 for clickable versions of the links below.
— ABOUT SHANE —
Shane Snow is an award-winning journalist, explorer, and entrepreneur, and the author. He speaks globally about innovation and teamwork, has performed comedy on Broadway, and been in the running for the Pulitzer Prize for investigative journalism.
Snow has helped expose gun traffickers, explored abandoned buildings around the world, eaten only ice cream for weeks in the name of science, and taught hundreds of thousands of people to work better through his books, including the #1 business bestseller Dream Teams.
Snow's writing has appeared in GQ, Fast Company, Wired, The New Yorker, and more. He is also a board member of the media technology company Contently, and the journalism nonprofit The Hatch Institute.
• Shane’s book: The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
• Shane’s book: Smartcuts: How Hackers, Innovators, and Icons Accelerate Success
• Shane’s website: ShaneSnow.com
— RESOURCES MENTIONED IN THE SHOW —
• App: Evernote
• App: Pocket
• Article: The Peekaboo Paradox (The Great Zucchini)
• Book: Influence: Science and Practice by Robert Cialdini
• Book: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini
• Book: A Book About Love by Jonah Lehrer
• Netflix Documentary: Inside Bill's Brain: Decoding Bill Gates
• Past episode: 457: How to Persuade through Compelling Stories with DonorSee’s Gret Glyer
— THANK YOU SPONSORS! —
• Pitney Bowes. Simplify your shipping while saving money. Get a free 30-day trial and 10-lb shipping scale at pb.com/AWESOME
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Transcript
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| 0:00.0 | Welcome to the How to Be Awesome at Your Job Podcast, |
| 0:04.0 | the show where brilliant professionals share how to sharpen the universal skills |
| 0:08.0 | required to flourish at work. |
| 0:10.0 | Enjoy more career fun, wins, meaning, and money. |
| 0:14.0 | With your host, Pete McKitis. |
| 0:16.0 | Hello and thanks for joining us here for episode 570 with Shane Snow. |
| 0:23.2 | Shane is talking about how you can be all the more persuasive and |
| 0:28.0 | likable and connectable if you use stories as you share your key messages. |
| 0:33.3 | So you'll learn one, why storytelling isn't just for writers, |
| 0:36.2 | two, the four elements of the most captivating stories, |
| 0:39.4 | and three, the surprisingly best way to improve its storytelling. |
| 0:43.0 | So if you want to check out the show notes or the transcript or the links to items we've referenced, |
| 0:46.6 | visit also at your job.com slash app, that's the letters EP 570, as in episode 570. |
| 0:54.0 | You can probably also see them if you expand the show notes or episode description in your |
| 0:58.6 | podcast app player of choice, but some app players unfortunately don't have clickable links and it's not as |
| 1:05.0 | grand an experience as what you'll see over at awesome at your job |
| 1:08.0 | com slash at fift70 but might be more convenient give it a shot. |
| 1:12.0 | Anywho here's Shane's story. |
| 1:14.0 | Shane Snow is an award-winning journalist, explorer, and entrepreneur, and author. |
| 1:18.0 | He speaks globally about innovation and teamwork, |
| 1:20.0 | has performed comedy on Broadway, |
| 1:22.0 | and been in the running for the Pulitzer Prize for investigative journalism. |
... |
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