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Fullerton Unfiltered

57. Know Your Worth! - Keith Kalfas Speech From Lawntrepreneur Academy LIVE 2019

Fullerton Unfiltered

Brian Fullerton

Lawncare, Marketing, Lawnmaintenance, Self-improvement, Brianslawnmaintenance, Landscaping, Business, Education, Salesandadvertising, Fullertonunfiltered, Howtostartalawnbusiness, Entrepreneurship

51.1K Ratings

🗓️ 12 June 2020

⏱️ 27 minutes

🧾️ Download transcript

Summary

Today I'm sharing with you guys the incredible talk that Keith Kalfas shared from our live event Lawntrepreneur Academy Live 2019 last November. Keith did an amazing job sharing some great mindset about knowing your worth and standing up to your customers and learning how to charge appropriately.

This talk helped even me to strengthen my backbone and to not let my customers talk me down and for me to start charging better prices in my lawn care business. I think it was an incredible talk and if you were there in person, I think everyone stood taller once Keith was done with his speech. Enjoy!

www.LawntrepreneurAcademy.com

Brian's Lawn Maintenance - YouTube

Transcript

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0:00.0

You're now listening to the Fullerton Unfiltered Podcast.

0:09.0

Straightforward, no nonsense business advice.

0:12.0

Completely Un-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-mm-mm-mm-mm-mm-mm-mm-mm. Grow your life. Now, here's your host, Brian Fullerton. Who's ready to learn?

0:23.0

Who's ready to get some more meat and potatoes?

0:25.6

Yes, all right.

0:28.8

The Keith Caliphos is up next.

0:31.4

I know, I know, I know. I said, hey if I get anybody to speak, I'm going to get Keith

0:35.8

Calphas, the dirt monkey, and Josh Latimer for darn sure it on this lineup. So Keith Calphas, man, I don't even

0:42.1

know how to, where do you start?

0:44.0

There's a crying thing.

0:48.0

You guys don't know how much this guy has poured into me before I even knew him?

0:53.0

Let me ask you this how many of you guys feel like you know Keith as a like as a friend like at a heart string level

0:58.8

Raise your hand from his videos to do for sure Keith. You're you I know one of your life's purposes is to speak on stages, do motivational conferences

1:07.8

and do the whole deal.

1:08.8

Talking long care today, for sure, but you know what, it's another platform for me to help another guy reach his goals.

1:14.0

The cool thing about Keith is, man, he just puts it out there.

1:17.0

You know, if you like Keith, you like Keith. You don't like Keith? Not my problem.

1:20.0

But Keith is one of those guys, man.

1:24.0

He, I'm a cerebral guy, I'm a thinker, I'm also heartstrings guy.

1:29.0

And every time I watch a Keith Calfe's video, he, I mean it just,

1:33.2

who, wow, hit you right in the gut.

1:35.7

Keith was doing for a hot minute last summer like story time with Keith Kelfas.

...

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